Selling consumer electronics with Elkjøp.

Like all retail brands, Elkjøp’s business has moved online fast. But in the do or die world of retail they need to turn hundreds of thousands of website visits into sales.  

With rich content, connected commerce, smart data and clever targeting, CoreMedia Content Cloud helps Elkjøp stay on top, day in day out. 

Connecting Elkjøp’s eCommerce and CRM tools with CoreMedia Content Cloud means product and customer data can be linked directly to rich content inside the CMS.  

Elkjøp can embed product, stock and price information into rich media, making their content instantly shoppable. Videos become shopping tools, with product content embedded and one click purchase straight through to ecommerce. Product and price content stays accurate wherever it's published with automated updates and live feeds to all customer touchpoints.  

The CRM tool hooks in so content teams can import customer segments and personas or create new ones using the CMS. Content tagging and automated publishing lets Elkjøp design campaigns and promotions, then push out relevant content at the push of a button.  

Sales conversions always increase with properly planned and targeted campaigns. Consistent shoppable content published across every touchpoint increases the chances of a sale. Live product and price data means you can always be on point to make that sale. 

With all their data, product information and content publishing tools in one place, campaigns and promotions are a lot more efficient to design, manage and optimize. Teams save time and are free to think about creative and strategic tasks. 

Elkjøp continue to build on their content strategies with new channels and formats to target customers. This includes opening the content and buying journey to shared brand partnerships, increasing opportunities to reach new customers and make new sales.  

CoreMedia Content Cloud is flexible enough to support any future channel and share content across any platform. We’re excited to work with them to find new routes to engage customers.