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Client Stories

Selling consumer electronics with Elkjøp.

Connecting commerce with content to convert more sales.

Retail
400

Stores

1

eCommerce integration

1

CRM integration

Laundromat

With over 400 stores, Elkjøp is one of Europe's largest consumer electronics retailers.

Like all retail brands, Elkjøp’s business has moved online fast. But in the do or die world of retail they need to turn hundreds of thousands of website visits into sales.  

With rich content, connected commerce, smart data and clever targeting, CoreMedia Content Cloud helps Elkjøp stay on top, day in day out. 

Smart targeting, shoppable content and cross channel commerce.

Connecting Elkjøp’s eCommerce and CRM tools with CoreMedia Content Cloud means product and customer data can be linked directly to rich content inside the CMS.  

Elkjøp can embed product, stock and price information into rich media, making their content instantly shoppable. Videos become shopping tools, with product content embedded and one click purchase straight through to ecommerce. Product and price content stays accurate wherever it's published with automated updates and live feeds to all customer touchpoints.  

The CRM tool hooks in so content teams can import customer segments and personas or create new ones using the CMS. Content tagging and automated publishing lets Elkjøp design campaigns and promotions, then push out relevant content at the push of a button.  

website

"Bringing commerce tools and customer data together with content management inside the CMS is one of the most important jobs Content Cloud does for retailers like Elkjøp."

Charlotte Everard, Customer Success Manager, CoreMedia.

"Making the customer data accessible for content editors significantly increases the editor team’s ability create really good buying journeys."

Charlotte Everard, Customer Success Manager, CoreMedia.

"Adding in the ability to embed product and price details directly into the content significantly increases the editor team’s ability create great buying journeys."

Charlotte Everard, Customer Success Manager, CoreMedia.
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Powered up campaigns and promotions.

Sales conversions always increase with properly planned and targeted campaigns. Consistent shoppable content published across every touchpoint increases the chances of a sale. Live product and price data means you can always be on point to make that sale. 

With all their data, product information and content publishing tools in one place, campaigns and promotions are a lot more efficient to design, manage and optimize. Teams save time and are free to think about creative and strategic tasks. 

Wired and inspired with Elkjøp content strategies.

Elkjøp continue to build on their content strategies with new channels and formats to target customers. This includes opening the content and buying journey to shared brand partnerships, increasing opportunities to reach new customers and make new sales.  

CoreMedia Content Cloud is flexible enough to support any future channel and share content across any platform. We’re excited to work with them to find new routes to engage customers. 

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Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

Personalized Content Marketing 

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more.

Personalized Content Marketing

eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce

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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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