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What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Empowering Buderus with a Next-Gen Content Platform.
Bringing Buderus into a new era of user experience for both end customers and dealer partners.
25
external systems connected
500+
coordinated automated tests
40K
registered business partners gaining access to the B2B portal
Relaunching Buderus
Empowering the digital future
A transformative journey
To establish a robust foundation for the web portal redevelopment, Buderus turned to CoreMedia, an Enterprise Content Management System designed for tailored communication with both end customers and dealer partners. This choice not only ensured investment security but also future-proofed the platform. Additionally, transitioning to the Bosch Azure Cloud allowed Buderus to meet the stringent operational and security requirements set by the parent company.
As an integral part of the transformation journey, Buderus unveiled a cutting-edge B2B portal to digitalize processes and bring all partner information under one roof. This portal provides over 40,000 registered dealers with seamless access to a suite of customized tools, training, and information, all integrated with Bosch login functionality. By providing easy access to the necessary information to effectively sell to end customers, successfully install systems, and provide ongoing maintenance, installers and heating companies are empowered to excel in their roles. Advanced personalization tools and multiple partner access levels within the platform enable editors to fine-tune content and incentives, such as raffles or competitions, to cater specifically to individual partners or job roles.
Telekom MMS, with its agile project management approach, handled the content migration to CoreMedia, including training for administrators and editors. An identity management system was introduced to regulate roles and access rights for dealer partners on the new web portal. To align with its brand promise, the project team paid close attention to corporate design guidelines, design quality, consistency, accessibility, and responsive design. Successful integration of over 25 external systems and Bosch applications further demonstrated their commitment to a seamless experience.
With such a vast number of integrations, continuous monitoring, testing and deployments became essential. Over 500 coordinated test cases were fully automated and executed nightly as part of a comprehensive regression testing strategy. The system's performance and security were also highly automated to maintain optimal functionality.
Tangible outcomes
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
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Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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