The existing Buderus web portal, serving markets in Germany, Austria, and Luxembourg, was technologically outdated, and the impending end of CMS support posed serious threats to increasing performance, reliability and security standards. Transitioning to a new CMS was a complex endeavor, given Buderus's extensive user base, which included end customers and over 40,000 registered dealers regularly accessing the web portal. Recognizing this complexity, Buderus chose not only to migrate from the old to the new system but to invest in building a modern CMS that would enhance its brand's strength and offer integration and scalability options for seamless interaction with end customers and dealers while simplifying content management, operations and testing processes. 

After 10 months of intense project work, the new Buderus website went live, featuring an optimized design, concise content, enhanced visuals and new tools. The user experience was significantly improved for all target groups, contributing to higher customer satisfaction. This was a result of the consistent application of user experience methods during the development of Buderus's online presence. Additionally, a strong focus on search engine optimization promises a higher ranking in search results. 

The new Content Management System provides a modern and intuitive platform for editorial work, making the lives of editors significantly easier. The project team also reworked and optimized content guidelines and the Buderus Style Guide to facilitate a unified brand appearance and improved internal workflow. 

Further benefits arose from software development, testing, and operation in the cloud environment, streamlining the integration of new features and applications through full automation. This simplified portal management, increased efficiency, and enhanced transparency of development costs, which Buderus found to be significantly lower than those associated with software development in a traditional IT environment. 

In conclusion, Buderus's journey to relaunch its web portal through CoreMedia, alongside Telekom MMS, demonstrates how a forward-thinking approach can empower a brand, streamline operations, and enhance user experiences. The successful transition to a modern content platform not only ensures current requirements but also provides a scalable foundation for future growth and the growing demand of consumers and partners.