How do you unify 400 websites and 62 brands into a single technology without disrupting everyone’s day? 

You need a platform that can bring together product and marketing content. You need to support tight integrations with product catalogs and commerce tools. You need powerful content authoring, all wrapped up in a single unifying CMS technology. You need CoreMedia Content Cloud.  

A global technology solutions powerhouse for 130 years, Emersons latest transition from a house of brands to two core business units is powered by CoreMedia Content Cloud. 

Emerson transitioned from 400 separate sites to a single unified and fully responsive site with CoreMedia. Using a single integrated product catalog, global marketing teams collaborate across regions, consolidate products, unify taxonomy, and create common calls to action. 

Thanks to Content Clouds built-in localization support and pre-built integrations with translation platforms, content localization is a breeze. Editors can set up specific locale experiences to deliver the right language, regional content and product variants to site visitors. Branding is kept consistent from a single CMS workflow across the whole global network. 

Of course, product data is also syndicated to distributors and resellers who can download product assets directly from the website, so everyone's up-to-date all the time, wherever they are. 

Emerson can provide a customized experience to visitors anywhere in the world. They’ve established hundreds of virtual locales which can automatically deliver the most relevant version of their site, all based on the visitor's location. 

They’ve dramatically increased the number of brands and products managed online, to more than 500,000 products. Which means distributors and resellers have access to the most accurate, complete and detailed product data available. 

They can more easily launch microsites for brands that need their own identity, and at the same time utilize shared templates and components across a single worldwide tech solution.