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Emerson transforms with CoreMedia. 

From house of brands to two core business units. 

500K

Products

11

Languages

36

Locales

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A single unifying CMS technology.

How do you unify 400 websites and 62 brands into a single technology without disrupting everyone’s day? 

You need a platform that can bring together product and marketing content. You need to support tight integrations with product catalogs and commerce tools. You need powerful content authoring, all wrapped up in a single unifying CMS technology. You need CoreMedia Content Cloud.  

A global technology solutions powerhouse for 130 years, Emersons latest transition from a house of brands to two core business units is powered by CoreMedia Content Cloud. 

Global leaders combine streamlined process with the ability to localize.

Emerson transitioned from 400 separate sites to a single unified and fully responsive site with CoreMedia. Using a single integrated product catalog, global marketing teams collaborate across regions, consolidate products, unify taxonomy, and create common calls to action. 

Thanks to Content Clouds built-in localization support and pre-built integrations with translation platforms, content localization is a breeze. Editors can set up specific locale experiences to deliver the right language, regional content and product variants to site visitors. Branding is kept consistent from a single CMS workflow across the whole global network. 

Of course, product data is also syndicated to distributors and resellers who can download product assets directly from the website, so everyone's up-to-date all the time, wherever they are. 

Emerson website
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Dramatically accelerated growth and productivity.

Emerson can provide a customized experience to visitors anywhere in the world. They’ve established hundreds of virtual locales which can automatically deliver the most relevant version of their site, all based on the visitor's location. 

They’ve dramatically increased the number of brands and products managed online, to more than 500,000 products. Which means distributors and resellers have access to the most accurate, complete and detailed product data available. 

They can more easily launch microsites for brands that need their own identity, and at the same time utilize shared templates and components across a single worldwide tech solution. 

 

 

Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

Multilingual Content Marketing

Be relevant everywhere.  

Localize content across your global web estate. Custom workflows manage your translations. Update and sync market locations automatically. Highlight regional differences to be sure your content hits the mark, wherever in the world it’s published.

Multilingual Content Marketing

eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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