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Conquering the world of 24/7 news.

How MTV Oy scaled up in the demanding world of always on news. 

Media & entertainment
3 months

to launch

3M

visits per week

24/7

Live News

Screens

Today’s always on culture is never more intense than in the demanding 24/7 world of news. 

With three million website visits a week, MTV Oy is one of the largest TV and media companies in Finland. People expect the latest, greatest and breaking news - all day, every day.  

In a world where every second counts, CoreMedia delivers stability, scale, performance, speed and efficiency. Articles, interviews, images, videos, live updates, rolling headlines and ads, managed, tagged and published - everywhere, all the time.  

An ever-expanding team of journalists with pressing deadlines, write content and publish the news using CoreMedia. And remember, if you’re not the first to publish, you may as well be last. 

 

Cloud conversion, intelligent integrations and blistering news output.

MTV Oy migrated to CoreMedia and moved to the cloud, all while putting out content at a blistering pace. 

Internal news systems are integrated into the workflow. Up-to-the-minute live streams and videos are produced and managed inside CoreMedia. Content is fine-tuned in CoreMedia Content Studio for publication across websites, mobile and apps. Customer data is integrated and used to prioritize news and target ads to relevant customers. 

What looked like a mammoth migration task was seamlessly completed within three months.   

Mtv Oy website

“We have over one million articles available on the MTV News site, with more than 100 journalists creating content and managing photos and video clips. We needed a stable CMS that could deliver all of this material to millions of visitors.”

Jaakko Inkinen, Service Manager, MTV Oy

“CoreMedia’s headless API has worked really well with our progressive web application. In testing our web application with Google Lighthouse, we’ve seen faster performance compared to our old site and old API."

Jaakko Inkinen, Service Manager, MTV Oy

“Because our journalists have so much content to create, they can’t be slowed down by publishing delays. With CoreMedia Content Cloud, they can create and publish content at the speed and frequency they need.”

Jaakko Inkinen, Service Manager, MTV Oy
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Maxing out content production.

Over 100 editors work in MTV Oy's CoreMedia CMS, publishing up-to-date news each day. They bring the news through automated feeds, collated content and content tagging, highlighting and targeting news items for relevance.  

Visitors are on site for longer and keep coming back as tagging and targeting strategies designed in CoreMedia Content Studio increase the relevance of the news feeds people see. 

In the background, cloud hosting gives flexibility and cost efficiency during heavy news days. And the de-coupled front end means site visitors are oblivious to any heavy lifting in the background, with no impact on the seamless customer experience at the front.  

 

 

Targeted, personalized and localized news.

The customer appetite for live updates, quick news bites and short form content keeps on growing. 

MTV Oy is responding by making the most of Content Cloud’s tools to deliver personalized on-demand content.

CoreMedia Content Cloud is helping MTV Oy test content tagging and automation to serve customers with the news that matters most to them, in the formats and channels they choose. 

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Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you.

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