Combining a powerful CMS with conversion-boosting customer engagement tools.

Enterprise Ireland, the government’s trade and innovation agency, plays a vital role in driving the global success of Irish businesses, from start-ups to multinational corporations, by helping them expand internationally. With 39 international offices, they provide critical support to businesses of all sizes across diverse sectors, connecting them to opportunities in global markets.  

To further this mission, Enterprise Ireland required a digital experience platform (DXP) capable of delivering personalized content and optimizing user engagement, ensuring businesses can seamlessly connect with opportunities and thrive on the world stage.

Enterprise Ireland's previous digital infrastructure was fragmented and outdated, limiting their ability to engage effectively with businesses worldwide. By combining the expertise of Renegade Agency as implementation partner, with a hybrid-headless CMS powered by CoreMedia, a seamless transition to a unified platform was quickly achieved. This integration not only unified their fragmented digital systems but also introduced conversion-boosting engagement tools to help scale the operations and connect businesses with worldwide opportunities.

By employing a smart agile methodology, Renegade Agency was able to make this transformation with remarkable speed. Their approach ensured that each phase of the migration process was done meticulously, with the possibility of addressing issues in real time and adapting to changing requirements. This method allowed the seamless migration of vast amounts of content while integrating advanced customer engagement tools — all within just 90 days. 

The hybrid-headless CMS provided Enterprise Ireland with the best of both worlds: a robust content management system paired with the flexibility of headless architecture. This approach helped them scale effectively and address the complexity of their platforms by offering: 

• Powerful content management capabilities; 

• APIs for easy integration with third-party systems, such as CRM and translation tools; 

• Customizable workflows and content scheduling; 

• Open coding options for custom development when necessary. 

This solution enabled localized content delivery, automated workflows and multi-market support — all while ensuring GDPR compliance and seamless device responsiveness. The result was not just improved operational efficiency but also a significant enhancement in user experience and engagement. 

The new website also integrates with customer data and includes a client portal that offers personalized content and privileged access, enabling Enterprise Ireland to create tailored experiences for different audiences. 

More than just content management, the integrated platform enables powerful tools like AI-driven recommendations, personalized engagement and interactive customer support to integrate and leverage customer data throughout the journey. Features like chatbots and live chat, available for 24/7 assistance, were seamlessly embedded into the Enterprise Ireland’s channels, improving customer interaction and boosting conversion rates. This integration transformed how Enterprise Ireland engages with businesses, providing tailored support and insights in real-time.

By revolutionizing their digital landscape, Enterprise Ireland now operates a robust, future-proof and scalable platform that improves customer experience and engagement. Designed for flexibility, it can integrate emerging technologies like AI and big data, ensuring the platform meets current demands while being ready for future advancements. This digital transformation has strengthened their ability to support businesses globally, ensuring the right resources reach the right hands at the right time.