Empowering Teams to Create Engaging Experiences
In nine months, the company implemented and migrated their content to CoreMedia Content Cloud. They now use the platform to deliver consistent, engaging shopping and brand experiences across all their global web properties and digital channels — including in-store digital experiences. They’ve also increased efficiency, reduced time to web, and increased sales.
Specifically, they use CoreMedia to manage 140 websites in more than 12 languages across 200 countries. They also use the platform to manage about 30,000 content objects, making it easier for their team to develop luxury-worthy experiences for the designers and boutiques they support.
Now that editors and merchandisers are empowered to create, edit, and publish their own digital experiences, they’ve saved an immense amount of time and have increased workflow efficiency while updating content in real time. Because they can preview content before publishing to various channels, they no longer have to guess how the content will display.
“Marketers that previously had to depend on IT to make any kind of content changes are now empowered to create and update experiences in the moment they need to,” said Pal. “It’s as though the platform has given them a new lease on work life.”
The headless CMS allows them to create content once and deliver to any endpoint, including their website and recently launched mobile app. Through the mobile app, the luxury fashion retailer’s customers can browse the latest styles, get app-specific offers and promotions, and use visual search to find exactly what they want. For the retailer, the app provides a more direct method of communication with customers, and a more streamlined way to collect the data they need to deliver more relevant content experiences.