CoreMedia Blog

Starting to use new software always has its learning curve. Especially powerful UIs, like the CoreMedia Studio, have a lot of features and functions, and it’s always a good idea to remind ourselves of these few essential tools to make the most of software, while being as efficient as possible. Here are five tips and tricks essential to enhancing your CoreMedia Studio experience.

Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and technologies. In 2023, here are five key trends to watch out for, in order to create engaging and personalized customer experiences.

At the start of the year, we made our predictions for what are sure to be the biggest topics in the software industry — in 2023 and beyond. Our fourth (and final) prediction was that improved security protocols will only continue to gain importance, to meet the rapidly increasing number of sophisticated cyberattacks performed by highly skilled hackers.

Organizations must take security seriously to protect their sensitive data, in order to avoid disrupting business operations or hindering the user experience. The prevalence of cyberattacks is expected to continue to rise, with Gartner predicting that by 2025, at least 45% of all organizations worldwide will have experienced cyberattacks on their tech stack, up 300% from 2021.

Last week, we got a glimpse into our future: AI armed with emotions. Imagine the most convincing traveling salesman, the most charming person, the best listener, the most seductive flirt, the most cunning tactician, and the most intimidating bully — and now imagine them all in one. That is what conversational AI might bring to the table. Are we ready for it? 

Soon after OpenAI released ChatGPT to the public, the hype began. It seemed like everyone was talking about AI, particularly in the realm of natural language understanding and generation, and its possibility to revolutionize the marketing world.

However, alongside its many fascinating possibilities, people have questioned its real-life value for businesses. Is ChatGPT really as good and revolutionary as it seems to be? Or are some key features still missing?

And this is where CoreMedia’s Partner wonki comes into play. wonki specializes in providing content services based on GPT-3 that is here to solve the “content crisis” – the massive need from businesses to create content and content variations to fulfill the demands of their individual audiences.

A few months ago, OpenAI released ChatGPT to the public. The hugely popular chatbot is based on GPT-3, a combination of various deep learning language models. Since then, the topic of AI continues to steadily gain attention.

The big question is: why are AI-powered services like ChatGPT relevant for businesses using a digital experience platform, such as CoreMedia Content Cloud? What provides the tangible business value next to all the general hype about this fascinating technology? And how does it all fit into CoreMedia Content Cloud?

A few weeks ago, we made our predictions for the future of the software industry in 2023. One of those predictions was that open source technology will become increasingly more popular.

Open source solutions may seem like any easy solution for any business. When it comes to enterprise-level businesses, however, there are some important considerations and challenges that need to be taken into account, which can make open source solutions a poor fit.

Last week, we attended one of the most anticipated trade shows in the retail industry, hosted by The National Retail Federation (NRF) at the Jacob K. Javits Convention Center in New York City. NRF 2023 featured a large number of sessions, speakers, and networking opportunities, to discuss the latest trends in the retail industry across a variety of topics, focusing on digital transformation and the omnichannel customer experience. Here are our key takeaways: 

Incorporating a cloud-based content management system (CMS) is an exciting way to elevate marketing strategy in the digital age. A cloud-based CMS is a powerful technology that allows businesses to easily create, manage, and publish content quickly and efficiently. Marketers are now able to access and use their CMS in real-time from anywhere, an asset to marketing teams that need to be able to access their content on the go or when away from a traditional office setting, particularly valuable in this new era of remote work. 

Last week, we made four predictions for the future of software in 2023. Today, we’ll take a closer look at our first prediction – increased artificial intelligence (AI) automation. Emerging generative AI services will certainly dominate the landscape of digital experience throughout 2023 and beyond. With AI being used to develop better, more personalized recommendations and to automate simple tasks, the possibilities for a new standard in customer experience are endless.