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CoreMedia Blog

CoreMedia now

29 years of CoreMedia: A story of curiosity, code and (a little) chaos

From a tiny corner office with green floors and controversial furniture to powering digital experiences for the world’s leading brands.
Enhancing digital experiences with location-based personalization

Enhancing digital experiences with location-based personalization

People are tired of one-size-fits-all marketing. These days, they expect brands to know them and to understand what they like, need and care about.
Sebastian Buettner profile

Sebastian Büttner

CoreMedia Girls Day 2025 Feature

Empowering the next generation of women in tech: Celebrating Girls' Day at CoreMedia

Our Hamburg office was buzzing with energy because it was Girls' Day today! This nationwide event gives teenage girls the chance to discover...
white female barbara eigner

Barbara Eigner

The hidden costs of cloud dependence_Why your CMS hosting choice matters

The hidden costs of cloud dependence: Why your CMS hosting choice matters

Moving everything to the cloud has been advertised as a no-brainer for years. Many organizations have defaulted to hyperscalers, U.S. cloud...
Soeren Stamer ceo white male glasses

Sören Stamer

What is a Composable DXP and why do you need one

What is a Composable DXP and why do you need one?

Customers expect fast, personalized experiences wherever they interact with your brand. But outdated technology can slow you down, making it...
Mariana Gaspar

Mariana Gaspar

Roles have changed: AI is prompting us now

Roles have changed: AI is prompting us now

We’ve always romanticized creativity as a uniquely human gift. But let’s be honest, are you so sure that’s still true? A profound shift is...
Soeren Stamer ceo white male glasses

Sören Stamer

Customer centric businesses thrive

Customer-centric businesses thrive — Here’s how you can too

What sets thriving businesses apart? It’s not just great products or services, it’s how they make their customers feel. Discover why customer...
Mariana Gaspar

Mariana Gaspar

Human touch in CX

Why balancing AI and human interaction in customer experience matters more than ever

Customer experience is no longer just a bonus — it’s the front line in the battle for brand loyalty. Digital tools like chatbots and self-service...
Mariana Gaspar

Mariana Gaspar

Large Language Models

Demystifying Large Language Models (LLMs): A guide to their impact on Content Management and Digital Marketing

Large Language Models (LLMs) are making waves in the worlds of content management and digital marketing. But what exactly do they bring to the...
Mariana Gaspar

Mariana Gaspar

From clicks to customers

From clicks to customers: The key to effective conversion optimization

Attracting visitors to your website is only the beginning. The real challenge lies in turning those clicks into sales and, even better, loyal...
Mariana Gaspar

Mariana Gaspar

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Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel Engagement
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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