Introducing CoreMedia's brand relaunch: practicing what we preach

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Barbara Eigner

Today marks a milestone in CoreMedia’s evolution: we're thrilled to announce a fresh brand relaunch! It's time to dive into the details as we unveil our new identity, inspired by the innovation that has always been present in our product.  

We've been in the game since 1996, but even the classics need a makeover now and then With the digital world constantly in flux, we wanted to take some time to reflect on our current processes to see how we could elevate our own experience – while giving you a behind-the-scenes look. 

Saying goodbye to inefficiencies 

We understand the challenges B2B marketers face on a daily basis – we live them ourselves! With this brand relaunch, we're enabling creativity and streamlining information, designed to make life easier. Just like our own Digital Evolution Model, we thought it was about time to embrace a more efficient and effective approach. Think of it as dusting off our own dinosaur bones and trading them in for a shiny new superhero suit!

Inspired by our incredible customers

Our customers are the driving force behind our passion. We've witnessed their amazing achievements as they leverage CoreMedia to reach new heights. Let's take a moment to celebrate trailblazers like Deckers, John Deere, LVMH, T-Mobile, and Finnair who have embraced CoreMedia and transformed their businesses. Their success stories serve as constant inspiration, pushing us to innovate and deliver the best solutions possible.  

Dedicated to excellence

The brand relaunch we're about to unveil has been a labor of love. Plenty of hard work and dedication have gone into crafting an exceptional experience. Through this process, we've realized the importance of working with trusted partners, to establish efficient workflows, and to focus on creating a brand that adds as much value as our solutions always have. The result? A relaunch that's ready to elevate every digital journey to new heights – including our own. 

A sneak peek at OMR 

At this year's OMR event, we offered a sneak peek into our brand relaunch, and the response was incredible! The energy was electric, and the feedback was overwhelmingly positive. But that was just a taste of what's to come. We're only scratching the surface, and the future holds even more exciting innovations and milestones.

Celebrating the power of teamwork

None of this would have been possible without the amazing teams that joined forces to make this brand relaunch a reality. It's been a journey of collaboration, breaking down silos, and working towards a shared vision. Together, we're building something remarkable, and we are thrilled to finally be able to share it with you.

Unleashing innovation in every detail

Innovation is the beating heart of CoreMedia. We aimed to create a brand that reflects that spirit in every aspect, from creative illustrations to thoughtful typography — and we wanted to have fun with it! We've obsessed over the details, while taking care to preserve our own 27-year content karma. Our refreshed logo combines the old with the new, and we’re excited for you to start embarking on a visual journey that will ignite your imagination and leave a lasting impression — with even more still to come.

Elevated experiences at last 

It’s time to bring our tagline to life and embrace the evolution of CoreMedia. We're thrilled to present a brand relaunch that showcases how much we’ve evolved, and we look forward to continuing to reshape the digital landscape together. We're excited to have you on this journey, supported by a brand that's ready to make a lasting impact. Let’s embrace the evolution together!

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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