Where exactly is our content stored? Who has access to it? And what happens if regulations change or if the companies hosting our data make decisions that don’t align with our interests? Can we fully trust platforms that could become a choke point in a trade war against your own market? These aren’t just hypothetical concerns.
Digital content is the backbone of customer engagement, and the choice of where to host your CMS has never been more critical. While many organizations defaulted to hyperscaler cloud providers for the convenience, recent events are forcing a bigger question: Is this really in our best interest?
Who really controls your content?
The industry has pushed the idea that SaaS and public cloud solutions are the only way forward. But that’s simply not true. Many organizations - especially those handling sensitive customer data, proprietary content, or operating in highly regulated industries - have long recognized the risks of putting everything into third-party hands.
When you host your CMS with a hyperscaler, you’re not just renting server space - you’re giving up control, sharing the same infrastructure with other customers. Many cloud providers operate under regulatory frameworks that could impose data access, surveillance, or even service disruptions beyond your control. In some cases, your content might be subject to shifting political landscapes and legal interpretations that extend far beyond your organization’s jurisdiction.
The risks are real. Trade wars are back and can easily escalate. Imagine waking up to find that access to your own content is restricted due to a sudden change in policy, legal disputes, or geopolitical tensions. Would you be prepared to navigate the fallout? We support the needs of our customers that require a private hosting solution, running independently from other customers.
Are you comfortable with where your technology investments go?
Beyond control, there’s a broader business consideration: Are your technology investments aligned with your long-term interests? When you rely on a hyperscaler’s infrastructure, your budget isn’t just paying for cloud hosting—it’s supporting the broader priorities of that provider.
Business leaders are increasingly recognizing that hosting choices should be strategic- not just based on convenience, but on long-term resilience, governance, and alignment with their business goals.
The smartest leaders aren’t just asking, What’s easiest right now? They’re asking, What keeps us in control five years from now?
A more secure, independent alternative
The good news? You don’t have to choose between delivering modern digital experiences and maintaining control over your content. A CMS should empower you to do both - not lock you into opaque risks.
That’s why organizations should be exploring alternatives that provide both reliability and autonomy. Whether through private cloud, hybrid setups, or infrastructure choices that put you in control, the key is ensuring your business remains agile and independent. With the right approach, you decide where your data is stored, who has access, and how you scale - without being at the mercy of third-party policies or vendor limitations.
The shift is happening. Companies across industries are exploring more flexible, future-proof CMS solutions that aren’t bound to hyperscalers. The question is: Will you (and can you) wait until external forces dictate your next move, or will you take back control now?
If you’re rethinking your hosting strategy, our experts are here to help. We believe in giving companies real choices - because content ownership should never be up for debate.
