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What is High-Velocity Marketing?

Some things are truly inevitable. They stand out from the churn and unpredictability of daily life. And one of those things is a trend I’d like...
Sören Stamer, CEO

Sören Stamer

IBM WebSphere Commerce Made Easy

Slim margins, high transaction costs, growing competition – these are just some of the challenges facing the eCommerce industry today. The one...
Bob Balfe

Bob Balfe

IBM THINK 2019 Must See Session

Iconic digital experiences with WebSphere Commerce So you are evaluating your eCommerce digital strategy. You want to continue to have a best of...
Bob Balfe

Bob Balfe

Why WebSphere Commerce Needs a First-Class CMS

Although many IBM customers are making the move to WebSphere Commerce v9, I've been hearing that people aren't yet utilizing everything about the...
Bob Balfe

Bob Balfe

The King is Dead - Long Live the King

"Content is King" is a popular Bill Gates quote from 1996. Recently, I stumbled across an interesting article. It claimed that this quote is...
Sigrid Werner

Sigrid Werner

Headless Doesn’t Mean Brainless

This lesson starts with a story.Imagine you work for a medium-sized manufacturer. Your order pipeline is filled to the brim and your production...
Marcel Mueller

Marcel Müller

The Next Wave of Change in Retail

This year I attended NRF, the National Retail Federation’s annual mega-conference in New York City. If you’ve been to NRF, you know the...
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Florian Fischetti

Maximizing Your IBM Commerce Investment

Five years ago, I worked closely with CoreMedia – a company that has long been a major IBM partner – on a compelling video series to demonstrate...
Bob Balfe

Bob Balfe

Dynamic or Static? A Data Integration Dilemma

We’ve been hearing a lot of debate recently about the best way to integrate content from a CMS system into a customer-facing eCommerce system -...
Doug Heise, VP Marketing

Doug Heise

Combining Progressive Web Apps with Experience Composition

Imagine your task is this: implement a best-in-class eCommerce experience that is mobile-first, features stellar performance, and combines...
Kartsten Reuter, SVP Product Management

Karsten Reuter