How Micro-Experiences are Changing the Way Companies Interact with Customers
The modern multichannel shopper has high expectations for online interactions. A sale can be won or lost in a split second, and the landscape is constantly changing. Innovative sellers are recognizing that the slow, monolithic architectures of the past are a poor match for the swiftly evolving world of online commerce.
Being able to roll out new “micro-experiences” – services that enhance the customer experience, increase engagement, and differentiate the brand – are increasingly important as is the ability to do so in an agile manner. Companies are putting a premium on an ability to scale up, innovate, and release on demand.
Our friends at SAP have given some thought to this. Brian Wasson, director of global marketing & communications at SAP, wrote an interesting article on this topic last year.
You can read the article here: Microservices Will Help Your Business Survive the Digital Transformation
In addition, the cloud-based commerce platform commercetools teamed up with O'Reilly Media to create an eBook on this topic. It's a longer read and a little technical so save it for the weekend – and bring along your IT buddy.
Here's the link: Microservices for Modern Commerce
