A New Technical Platform for HanseMerkur
Monday Consulting modernizes all of the HanseMerkur websites and product searches.
With an annual turnover of over 2,288 million euros (2019), HanseMerkur has more than 145 years of experience in private health insurance and is also one of Germany's largest travel insurers. This long-standing CoreMedia client offers its customers the entire range of life, casualty, property, accident and motor insurance.
When the time came to update its online presence, the company once again turned to CoreMedia and its partner, Monday Consulting. The goal of their new online presence was to provide an even stronger focus on individual customer needs. To meet this goal, HanseMerkur was looking to update its technology platform to the latest version of the CoreMedia Content Cloud and implement new customer-facing tools from Monday Consulting.
Following this successful modernization of the website for HanseMerkur travel insurance organization in 2020, the corporate website for the entire HanseMerkur Group has now also been updated to take advantage of the latest technological advances. Thanks to the new web presence, the company can now prepare its own material optimally for customers and partners. All of this content is now presented in a uniform and streamlined layout while also being stored centrally in a single system. The entire internet platform was built using version 10 of CoreMedia Content Cloud. This offers HanseMerkur several decisive advantages, since its internal editing staff can now maintain content centrally for all external touchpoints and update their web presence at the touch of a button.
One aim of the modernization project was to improve personalized services and strengthen customer retention. As a result, the correct contact details from a pool of over 700 partner agencies are now shown online for every end customer. Many customer questions can now be handled by the website itself, which hosts almost 18,000 separate pieces of content. For enquiries relating to insurance products, HanseMerkur has deployed the Monday Webforms form manager. Thanks to the use of rule-based simplifications in the forms, customers need only answer a few key questions to identify the right product. This saves time while also improving form completion rates.
Another very topical feature of this project was the fact that it was completed with the entire team working remotely. The previous online presence was left up and running for the interim while editing staff worked at home on content for the new version. Simultaneously, Monday Consulting and HanseMerkur’s IT department worked together—but from separate locations—to implement the new technical platform. While challenging, the end result was a complete success: the migration to version 10 of CoreMedia Content Cloud went smoothly and the project was completed as scheduled.
“The new HanseMerkur website at hansemerkur.de meets the high standards of both our customers and our partners. This impressive platform was realized as part of our long-standing partnership with Monday Consulting, who provided us with first-class support throughout the process of implementation and adaptation to our requirements. The new site not only meets all of our present-day needs but also offers us flexible options for the development and internal management of our business model in the future.” - Marina Jakubowski, Project Manager at HanseMerkur
About Monday Consulting
Whatever your digital project requires—from no-frills functionality to a complex, multi-platform presence—it's in safe hands at Monday Consulting. Our solutions focus on what really matters to our customers, offering a responsive and mature design, an outstanding user experience and the latest technical features in one convincing package.
Based in the heart of Hamburg, Monday Consulting is a Hanseatic company whose success has been built on its core values of cooperation, teamwork and trust. The specialists in our team are keen to share their expertise and help make the digital future a reality. Our unique mix of domain expertise and approachability has earned us a solid reputation from mid-sized clients to large corporations. As we set off from the Port of Hamburg into the digital world, our loyal and long-standing companions are the old-school business virtues of reliability, cooperation and quality.
For more information about our company, please visit www.monday-consulting.com. Full details of our Monday Webforms form manager for CoreMedia are available from our product website at www.monday-webforms.com.