The CoreMedia Content Experience Platform is the market-leading multi-commerce CMS and the preferred content management vendor in the luxury, fashion, and beauty space. Our intuitive editorial interface, mature APIs, and deep integrations with leading eCommerce systems – including IBM® WebSphere® Commerce, IBM® Commerce on Cloud, SAP® Hybris®, and Salesforce® Commerce Cloud® – allow marketing and eCommerce professionals to create, manage, and publish shopping experiences that blend branded content with real-time product data. CoreMedia also allows you to preserve existing store structure and front-end business logic – no rip-and-replace needed. 

CoreMedia’s fully productized and IBM®-validated offering ensures that you can innovate quickly, reduce implementation costs, and protect existing investments while maximizing both platforms. IBM® WebSphere® Commerce provides a powerful customer interaction platform for cross-channel commerce, while CoreMedia delivers engaging, contextual customer experiences across all touchpoints. Reduce production costs, accelerate time-to-web, and increase the quality of shopping experiences.

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CoreMedia integrates SAP® Hybris® with the advanced CMS and DAM capabilities of the CoreMedia Content Experience Platform. CoreMedia’s multi-commerce content platform allows you to access up-to-the-minute product data from your SAP Hybris system, blend it with brand and editorial content, and infuse it back into the customer-facing shopping experience.

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CoreMedia integrates the world’s leading enterprise cloud commerce platform with advanced CMS and DAM capabilities. CoreMedia’s multi-commerce content platform allows you to access up-to-the-minute product data from Salesforce® Commerce Cloud®, blend it with brand and editorial content, and infuse it back into your customer-facing shopping experience. Through these combined solutions, eCommerce and marketing teams can blend both content and products effortlessly.

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CoreMedia Supports All Integration Approaches

CoreMedia supports the widest range of real-time integration patterns for Content and Commerce including Commerce-led, Content-led, Hybrid and Headless. 

eCommerce Integration Pattern Commerce Led Picture

Commerce-Led Integrations

In this approach, the e-Commerce system is responsible for delivering the primary front-end experience, thus owning the direct interaction with the consumer. The CMS delivers content fragments to the e-Commerce system, which incorporates it into the existing store template and delivers the assembled page to the consumer. This pattern is often used when the consumer view requires more catalogue views than content.

eCommerce Integration Pattern Content Led Picture

Content-Led Integrations

In this model, the CMS system fronts the consumer experience completely, integrating the e-Commerce system via an application programming interface (API), typically Representational State Transfer-based (REST-based). This makes it much easier to deliver content- rich consumer experiences that go beyond the purely transactional and can be tailored to provide personalized experiences and a consistent look and feel across multiple e-Commerce sites, brand sites and other touchpoints.

eCommerce Integration Pattern Hybrid Picture

Hybrid Integrations

The hybrid integration model attempts to bring the best of the content-led and commerce-led approaches together. A typical approach involves giving the CMS responsibility for delivering the experience up to the checkout process, at which point the e-Commerce system takes over, hence eliminating the need for PCI compliance within the CMS. Other scenarios are also possible – hybrid integration is the most flexible approach, and it even allows for evolution over time.

eCommerce Integration Pattern Headless Picture

Headless Integrations

The Headless integration approach is a variation of the hybrid approach. However, rather than the CMS or the e-Commerce system rendering pages or parts of pages, both only provide a set of web services APIs (REST-based). The e-Commerce engine exposes all commerce functionality and the CMS exposes the ability to deliver individual content, assets or even entire pages – especially for marketing or content-heavy pages. The end user experience is then created dynamically using a variety of front-end technologies. For the consumer, this...

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