If you get it right, omnichannel marketing will build loyalty, increase customer engagement, and ultimately improve your ROI using digital marketing automation tools. Removing friction for customers is about making it as easy as possible for them to buy and interact with you. Doing this well across all your channels and devices means less chance a customer will go to a competitor. Simple really. The more seamless your experiences across channels and devices, the longer your customers will spend engaging with your brand, and longer engagement times mean more opportunities to convert a sale. Finally, consistency across all your properties is ultimately less resource intensive to manage, especially with the right marketing automation enterprise CMS tools, which means less effort for a higher return. Happy days. 

Customers just expect seamless omnichannel experiences. Most people will abandon you and go somewhere else after only 5–6 seconds if the experience is not up to scratch. As online and offline digital experiences increasingly merge with more digital point of sale and connected devices, customers will expect you to bring these channels into the mix too. You need a single view of the customer that spans every channel and interaction. You need a marketing automation CMS and digital experience tools that let you create and manage data-driven, personalized customer experiences across all your digital properties. This is what customers expect and if you don’t provide it, they’ll get it from someone else. Our content automation platform helps your teams deliver content everywhere, all the time. 

Co-ordinating content across multiple channels, markets and devices is incredibly complicated and time consuming without access to the best marketing automation platforms. Accessing customer data and trying to personalize and target adds a further level of complexity you can’t manage without the right marketing automation tools. To deliver advanced omnichannel marketing you need an advanced digital experience platform. This means tools to analyze customer data and design, create and publish content experiences across all your touchpoints using a single system. It means a single toolkit to integrate customer data, rich media content, product information, commerce, personalization and targeting. 

CoreMedia combines the flexibility of a headless CMS and a composable approach with the intuitive tools business users need. Unlike “pure” headless platforms that focus solely on developers, CoreMedia offers a hybrid engine that strengthens governance and quality with a modular architecture. 

Its composable architecture offers both marketers and developers the opportunity to innovate faster and manage content management more effectively.

Absolutely. CoreMedia is designed to integrate seamlessly with any best-of-breed tools through open APIs. Whether you use Salesforce, SAP or a custom-built system, CoreMedia acts as the central content hub that connects and orchestrates your digital strategy.

Yes. With CoreMedia’s composable architecture, developers and marketers can work in parallel, with no bottlenecks and no replatforming. Pre-built integrations and automation enable you to launch campaigns and products faster across every channels, with confidence. 

Adopting a composable CMS is about more than technology, it’s a strategic shift toward flexibility. Enterprises should begin by assessing their current content management ecosystem, identifying which systems and tools need to integrate and defining clear ownership between business and IT teams. With CoreMedia, adoption is simplified thanks to its hybrid architecture, open APIs and expert onboarding support that ensures a smooth transition from monolithic to composable environments.

CoreMedia is built for global scalability. It supports multi-language, multi-market and multi-site operations, ensuring brand consistency while allowing regional flexibility. Enterprises can manage all content and campaigns from one centralized platform.

Centralize your digital content and media assets in a single, secure location with our built-in digital asset management tool. Ensure brand consistency across the board. Search, find and share assets across the organization. Reduce duplication of effort and drive collaboration with your teams.

CoreMedia provides developers with an API-first architecture, SDKs and documentation to enable rapid integration and customization. The platform supports modern frameworks and workflows, allowing developers to build, test and deploy experiences faster. Combined with expert technical support and a partner network, CoreMedia ensures developers have the freedom and tools to create scalable digital experiences.

Security and compliance are core to the platform. CoreMedia offers enterprise-grade governance, user permissions, and compliance controls, ensuring that your data and content management workflows are protected across all regions and industries. 

Every implementation is tailored to your business needs. CoreMedia provides expert guidance, integration support and training, helping your teams get up and running quickly while maintaining full control of your composable stack and composable architecture.