Young Happy Woman Using Digital Tablet


Modern Service, Cost-Savings and Winning Awards

With around 8.8 million insured, BARMER is one of Germany’s largest health insurers, and has been in the market for over 120 years. Policy holders’ needs are met by more than 13,000 employees, working in 1,000 branch offices. In 2005, BARMER processed claims totaling 14.8 billion Euros to cover the medical costs of its policy holders.

In addition to providing medical coverage, BARMER offers a comprehensiverange of services, which significantly exceed the legal minimum requirements: Prophylactic and bonus programs, preventative medicine, additional insurance plans at special rates, and other services are available to policy holders.


Policy Holders




Branch Offices

The Challenge

Round-The-Clock Customer Care – While At The Same Time Reducing Costs

BARMER made its mark not only on the fiercely competitive health insurermarket but also on battling the rising costs of the health system itself. BARMER’s services must be customer-oriented and easy to use, while atthe same time keeping costs low.

BARMER recognized the Internet’s potential and sought a content management system that optimally integrated its internal processes and third-party systems into the company’s Web presence. The goal was to provide customers with personalized services such as pre-filled web forms or reminders about preventative medicine that are sent via email.

At the same time, BARMER employees needed an easy-to-use system thatwould automate certain processes such as document lifecycles. Contentneeded to be usable in different areas and capable of being re-formatted,without having to be re-edited on every occasion. In short: BARMER requireda sustainable, future-proof solution.

The Solution

Personalized Services, Automated Editing Processes, and Investment Security

BARMER chose CoreMedia CMS. CoreMedia CMS offers the desired separation from content and layout and is the product of many years of experience with large, high-traffic portals that include personalized services. Thanks to open interfaces, it offers limitless integration for BARMER’s third-party systems.

Editorial work is kept simple and logical with workflows that can be organized exactly as desired, combined with a mature version control system. For this system, sustainability isn’t just a slogan: in a relaunch that took place occurred about a year after the initial implementation with CoreMedia CMS, many things changed in the site’s appearance and concept, but CoreMedia CMS remained the foundation.

Content can be brought over into the new site layout without having to be re-edited – nor does it require a complex import process. Added to this, another key feature is available for the site, thanks to the architecture of CoreMedia CMS: The site fulfils 95% of the guidelines of the Barrierefrei Informieren und Kommunizieren (BIK) (“Accessible information and communication”) initiative. This is a remarkable achievement and sets new standards for a public company – and for a healthcare provider in particular. Nor is this the only award. With CoreMedia CMS, the project’s implementation partner T-Systems Multimedia Solutions has convincingly showed that CMS and creative innovation are not a contradiction in terms: In 2006, the BARMER portal received the distinguished iF communication design award.

Young Happy Woman Using Digital Tablet

Get the Case Study

Download a copy of our Case Study for offline reading or sharing.

Woman working and writing on the glass board

Ready to take the next step?

Let's get the conversation started and see how Content Cloud can help grow your business. Hop on a call with our solution specialist to see Content Cloud live in action.

Certified Excellence

Ecovadis silver 2022 Logo


Sustainability, Diversity, Equity and Inclusion matter. We live and breathe these values every day at CoreMedia.

Iso Certification ISO/IEC 27001:2013

ISO/IEC 27001:2013

The privacy and security of your confidential information is critical to the success of your business. Our ISO processes ensures your confidential data is secure and protected at all times.

Take the Next Step with CoreMedia Content Cloud!

We'd love to get a dialogue going. Contact our experts and we'll schedule a demo.