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Content automation

Scale up, save time and maximize resources.

Creating and curating exciting content across every channel and customer touchpoint takes time. With approvals, compliance, adaptation for each channel, and workflow between teams, content marketing becomes a challenge that is difficult for many businesses to overcome. 

CoreMedia’s content management system saves valuable time and resources, so you and your teams can focus on what you do best. We provide a built-in content automation functionality, alongside integrating with the best marketing automation platforms, to help you reach your highest state of content karma.

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Content automation with CoreMedia

CoreMedia connects with a range of content automation tools to maximize your content marketing efforts.

What is marketing automation?

Marketing automation is essential to your wider go-to-market delivery strategy. Effective marketing automation strategy considers your customer’s journey and maps out touchpoints where automation can be used to improve customer experiences across multiple channels. 
CoreMedia combines with third-party marketing automation systems to streamline content creation and omnichannel delivery. The result? Compelling campaigns that engage your customers throughout the conversion funnel.

Benefits of marketing automation?

By using content marketing automation, you’ll streamline internal processes and external customer journeys. Data-driven content automation improves customer retention rates, loyalty, and trust, making interaction with your brand more relevant. Rather than constructing a one-size-fits-all approach, you can tailor your messaging to individuals, adding all-important personalization to match their personas. Free your time, and your conversions will follow.

Content automation with CoreMedia

Automatically generate content journeys in real time with our built-in content tagging features. Add metadata tags to your content and allow your customers to select the tags that interest them most, then navigate to dynamically generated pages that automatically populate with related content. Connect content to products by tagging content with a product ID. Flag certain content items to automatically be shown in certain areas of your site at just the right moment. Schedule content and entire campaigns for publishing across channels, markets and languages. Plan phased content publishing and define campaign scenarios for automatic publication at pre-defined times. Automate the management and publication of your content globally. 

Third-party automation platforms

Our CoreMedia Content Cloud makes integration with other marketing platforms easy. Our out-of-the-box connectors to your favorite platforms allow you to manage all your content and data in one place. Create innovative and immersive content experiences for your customers and build automation workflows. Extract your shiny, new interactive content back into your third-party automation platform and build your engaging customer journey.

Key USPs

Give customers what they want

Give customers control with meta-data tagged content. Tag your content with subject tags and give customers the freedom to self-serve by selecting to see more content on the tags that interest them most.

Free up your teams

Schedule automatic content publishing across channels and markets in Content Studio. Free up your teams to focus on creative and strategic tasks.

Built-in content automation

Access content automation features out-of-the-box through our Content Studio. No need for developer input or configuration.

Integrate with 3rd party automation platforms

Out-of-the-box connectors allow for easy integration with your favorite marketing automation platforms, including Salesforce, Hubspot, Marketo and many more.

Benefits of Content Automation

Customers explore your tagged content by hovering over images, banners or videos that direct them to follow-on content or relevant products. As they drive their own experience, new user journeys will automatically populate with tagged content. Customers get new opportunities to discover related content.

Create your ideal customer experience using CoreMedia’s content automation rules. When one tag is more important than another, easily configure the rules to control and customize what your customers see first.

Publish news or update content across websites, channels and markets instantly. Whether it’s a breaking news story, a content-driven engagement or a transactional eCommerce experience. Tag your content and flag to publish at the right time in all the right places. Simply choose where you want it displayed, create it, tag it and publish it.

Schedule your content to automatically be published across channels, formats and markets using our Content Studio. Phase campaigns for automatic publication across locations and languages globally.

Features

No development time needed

Automation rules and settings are easy to configure in our Content Studio, without the need for developers. Free your teams and let the tech take over.

Ready-to-go third-party integrations

We’ve got connectors available for all the most popular automation tools around. Integrate your marketing automation system into our Content Studio and manage content and automation tasks from a single platform.

Fully customizable

CoreMedia comes fully loaded with powerful automation features that are ready-to-go. But there’s also scope for customization, with plenty of flexibility for developers to configure CoreMedia settings.

Client success stories

Decker brands
Propelling fashion brands to the next digital level
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Personalised luxury retail experiences
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Personalised luxury retail experiences

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Frictionless commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Let's get started
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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!
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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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