Cross-channel Marketing Automation

Fragmented data prevents companies from gaining a holistic view of customer behavior, leading to isolated personalized marketing efforts. A unified customer profile integrates data from various touchpoints, offering comprehensive insights and enabling better segmentation of campaigns. So, when choosing a tool, prioritize those providing a unified customer profile view.

Gain insights and uncover trends into different segments of your customer persona by analyzing data from various channels. By scrutinizing this data and developing a comprehensive understanding of segments within your contact database, you can prioritize channels and optimize content accordingly. Ensure to document and contextualize each interaction to tailor content more effectively for your audiences.

Customers like brands that offer highly personalized services because it makes them feel understood. After building the foundation and tracking customer behavior and trends, you’ll be able offer personalized product recommendations, promotions and relevant content.

Utilize the collected data to conduct experiments such as A/B testing and uncover valuable information about your customers. Continuously refine your strategies based on these findings and, as you plan your Cross-channel Marketing campaigns, leverage the gathered data to enhance each step. Identify the best timing to engage with your audience and continuously optimize your campaigns for better results.

What if you could launch campaigns instantly across 150 countries in 40 languages - driving conversions with personalized experiences powered by real-time data and insights?

• Easily coordinate global campaigns across teams via one central interface
• Use powerful translation workflows to stay on top of localization needs
• Integrate AI driven hyper-personalization and dynamic content to optimize in real-time
• Boost conversions with dynamic, guided experiences like video shopping, chatbots, and live chat

What if you could convert 50% or more of your website visitors into paying, repeat customers?

• Move into high-velocity marketing to react immediately to trends
• Orchestrate multi-experiences that merge content and commerce
• Ensure brand consistency across all touchpoints with less manual work

What if you could reduce your time-to-web for new content from weeks to hours or even minutes with the help of AI?

• Create, optimize and translate content faster with AI
• Launch your new site on CoreMedia Content Cloud in just 8 weeks
• Create regionalized campaigns in hours instead of weeks
• Make and publish changes instantly - no need to wait for overnight replication

What if you could quickly connect your content platform to over 150 of the world's leading third party apps?

• Connect to all leading eCommerce and Marketing platforms
• One centralized UI for streamlined collaboration between teams
• Easily integrate additional third-party apps with our Hubs API

What if your agents could effortlessly manage every customer interaction - voice, video, chat, and social - with real-time insights right at their fingertips?

• Handle customer interactions from multiple channels through a single, user-friendly interface
• Leverage advanced AI for real-time sentiment analysis and proactive engagement
• Prioritize high-value contacts, routing them to the best available agents for a tailored experience
• Enhance customer journeys with dynamic conversational tools like video calls, chatbots, and live chat, delivering the right support at the right time