Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Content automation with CoreMedia
CoreMedia connects with a range of content automation tools to maximize your content marketing efforts.
Marketing automation is essential to your wider go-to-market delivery strategy. Effective marketing automation strategy considers your customer’s journey and maps out touchpoints where automation can be used to improve customer experiences across multiple channels.
CoreMedia combines with third-party marketing automation systems to streamline content creation and omnichannel delivery. The result? Compelling campaigns that engage your customers throughout the conversion funnel.
By using content marketing automation, you’ll streamline internal processes and external customer journeys. Data-driven content automation improves customer retention rates, loyalty, and trust, making interaction with your brand more relevant. Rather than constructing a one-size-fits-all approach, you can tailor your messaging to individuals, adding all-important personalization to match their personas. Free your time, and your conversions will follow.
Automatically generate content journeys in real time with our built-in content tagging features. Add metadata tags to your content and allow your customers to select the tags that interest them most, then navigate to dynamically generated pages that automatically populate with related content. Connect content to products by tagging content with a product ID. Flag certain content items to automatically be shown in certain areas of your site at just the right moment. Schedule content and entire campaigns for publishing across channels, markets and languages. Plan phased content publishing and define campaign scenarios for automatic publication at pre-defined times. Automate the management and publication of your content globally.
Our CoreMedia Content Cloud makes integration with other marketing platforms easy. Our out-of-the-box connectors to your favorite platforms allow you to manage all your content and data in one place. Create innovative and immersive content experiences for your customers and build automation workflows. Extract your shiny, new interactive content back into your third-party automation platform and build your engaging customer journey.
Give customers control with meta-data tagged content. Tag your content with subject tags and give customers the freedom to self-serve by selecting to see more content on the tags that interest them most.
Schedule automatic content publishing across channels and markets in Content Studio. Free up your teams to focus on creative and strategic tasks.
Access content automation features out-of-the-box through our Content Studio. No need for developer input or configuration.
Out-of-the-box connectors allow for easy integration with your favorite marketing automation platforms, including Salesforce, Hubspot, Marketo and many more.
Our team of experts are your team of experts
What you’ll get
Surprise and delight customers with iconic content everywhere, all the time.
Nurture customers with personalized experiences at every opportunity.
Grow your business by connecting the buying journey and converting sales.
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.Connect with an expert
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.Connect with an expert
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.Connect with an expert
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.Connect with an expert