Webinar: Actually achieving modular content for omnichannel personalisation

March 12 2024
8 a.m. PT | 11 a.m. ET | 4 p.m. CET

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Delivering a seamless and personalized content experience across various platforms is no longer an option — it's a necessity. This session brings clarity to the often complicated world of modular content and how it fits into the big picture of omnichannel personalization. Join us as we break down how to effectively design, create, manage, and deliver pieces of content that can be assembled and reassembled like building blocks to suit various contexts and platforms, at scale. 

While modular, omnichannel content has become a buzzword, many implementation attempts have struggled due to a lack of solid underlying methodologies. However, some brands have been quietly mastering the art of modular content for 20+ years. 

In this session, we’ll share real examples of how brands in Pharma, Finance, Fintech, and more have leveraged these strategies to ensure consistency, enhance engagement, and drive conversions, all while maintaining brand integrity across every touchpoint. Whether you're a marketing strategist, digital transformation leader,  of even a content creator or designer this webinar will equip you with knowledge and tools you need to excel in today's content-driven world.

  • Discover the secret to successful content modules: Building a well-structured hierarchy of content types.
  • Learn from the best: Real-life examples and case studies from those who have mastered modular content.
  • Practical tips you can use today to start or improve your journey with modular content for true omnichannel personalization.
Meet our Speakers
Uli Heidler_retu_sRGB
Ulrike Heidler
VP of Customer Growth
Portrait: Noz Urbina
Noz Urbina
Urbina Consulting

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Once you have entered your contact details, you will receive an email with the zoom link.

Uli Heidler_retu_sRGB

Ulrike Heidler

Ulrike Heidler is VP of Customer Growth for CoreMedia based in the US with more than a decade of consulting experience. A self-professed nerd, she is a dedicated technology enthusiast and a fan of the creative possibilities it offers – particularly around content management. Her specialties include client architecture, agile project management CMS solutions, and providing colorful commentary on sporting events.

Portrait: Noz Urbina

Noz Urbina

Noz Urbina is a globally recognised content strategist. He is a pioneer in experience mapping and adaptive content design for personalised, contextually relevant content for omnichannel experiences. He founded Urbina Consulting, the omnichannel learning hub OmnichannelX, and wrote the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

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Nurture customers with personalized experiences at every opportunity.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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