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Webinar: Actually achieving modular content for omnichannel personalisation

March 12 2024
8 a.m. PT | 11 a.m. ET | 4 p.m. CET
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Delivering a seamless and personalized content experience across various platforms is no longer an option — it's a necessity. This session brings clarity to the often complicated world of modular content and how it fits into the big picture of omnichannel personalization. Join us as we break down how to effectively design, create, manage, and deliver pieces of content that can be assembled and reassembled like building blocks to suit various contexts and platforms, at scale. 

While modular, omnichannel content has become a buzzword, many implementation attempts have struggled due to a lack of solid underlying methodologies. However, some brands have been quietly mastering the art of modular content for 20+ years. 

In this session, we’ll share real examples of how brands in Pharma, Finance, Fintech, and more have leveraged these strategies to ensure consistency, enhance engagement, and drive conversions, all while maintaining brand integrity across every touchpoint. Whether you're a marketing strategist, digital transformation leader,  of even a content creator or designer this webinar will equip you with knowledge and tools you need to excel in today's content-driven world.

  • Discover the secret to successful content modules: Building a well-structured hierarchy of content types.
  • Learn from the best: Real-life examples and case studies from those who have mastered modular content.
  • Practical tips you can use today to start or improve your journey with modular content for true omnichannel personalization.
Meet our Speakers
Uli Heidler_retu_sRGB
Ulrike Heidler
VP of Customer Growth
CoreMedia
Portrait: Noz Urbina
Noz Urbina
Founder
Urbina Consulting

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Once you have entered your contact details, you will receive an email with the zoom link.

Uli Heidler_retu_sRGB

Ulrike Heidler

Ulrike Heidler is VP of Customer Growth for CoreMedia based in the US with more than a decade of consulting experience. A self-professed nerd, she is a dedicated technology enthusiast and a fan of the creative possibilities it offers – particularly around content management. Her specialties include client architecture, agile project management CMS solutions, and providing colorful commentary on sporting events.

Portrait: Noz Urbina

Noz Urbina

Noz Urbina is a globally recognised content strategist. He is a pioneer in experience mapping and adaptive content design for personalised, contextually relevant content for omnichannel experiences. He founded Urbina Consulting, the omnichannel learning hub OmnichannelX, and wrote the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

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You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

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Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

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Stage 3: Instant: Global expansion

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Stage 4: Dynamic: Real time personalization

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But you can do more to keep your brand roaring!

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

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In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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