Vergangene Events
Wir hoffen, dass wir bereits das Vergnügen hatten.
Webinar: Actually achieving modular content for omnichannel personalisation
March 12 2024
8 a.m. PT | 11 a.m. ET | 4 p.m. CET
online
Delivering a seamless and personalized content experience across various platforms is no longer an option — it's a necessity. This session brings clarity to the often complicated world of modular content and how it fits into the big picture of omnichannel personalization. Join us as we break down how to effectively design, create, manage, and deliver pieces of content that can be assembled and reassembled like building blocks to suit various contexts and platforms, at scale.
While modular, omnichannel content has become a buzzword, many implementation attempts have struggled due to a lack of solid underlying methodologies. However, some brands have been quietly mastering the art of modular content for 20+ years.
In this session, we’ll share real examples of how brands in Pharma, Finance, Fintech, and more have leveraged these strategies to ensure consistency, enhance engagement, and drive conversions, all while maintaining brand integrity across every touchpoint. Whether you're a marketing strategist, digital transformation leader, of even a content creator or designer this webinar will equip you with knowledge and tools you need to excel in today's content-driven world.
- Discover the secret to successful content modules: Building a well-structured hierarchy of content types.
- Learn from the best: Real-life examples and case studies from those who have mastered modular content.
- Practical tips you can use today to start or improve your journey with modular content for true omnichannel personalization.
Meet our Speakers
Webinar: Actually achieving modular content for omnichannel personalisation
