Accelerating customer acquisition and optimizing digital sales for MásMóvil.

Fuelling higher call volumes and radically boosting sales by consolidating its data and taking control of calls.




Daily sales


Bundle sales attributed to CoreMedia technology

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A need for centralization

Before the CoreMedia implementation, call management at MásMóvil was decentralized and managed directly by the call center. The company’s sales management teams had no visibility and could not tell which online media campaigns were contributing to its telesales by generating qualified leads. 

This stopped them from being able to optimize the company’s investments. It also meant MásMóvil could only work with one call center. It couldn’t add new call centers without a centralized call management system, presenting MásMóvil with a restraint on its efficiency and a barrier to its growth.

Having worked with CoreMedia on a number of previous projects, MásMóvil sought our help again.

MásMóvil scores big with CoreMedia by taking control of its telesales

Telesales is a tricky business, but MásMóvil’s cracked it. The fourth-largest telecommunications company in Spain has teamed up with CoreMedia and implemented a powerful new system — one that’s fuelling higher call volumes and radically boosted sales.

CoreMedia built the system to fulfill two clear goals for MásMóvil: to accelerate customer acquisition and optimize its digital return on investment.

Since MásMóvil is a company that relies heavily on telesales, this meant consolidating its data and taking control of its calls.

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Bringing together online and offline call data

The CoreMedia platform has since played a major role in unifying MásMóvil’s online and offline call data and bringing the company the visibility and control it needed. The platform does this through inbound call tracking, interactive voice responses (IVRs), and CoreMedia Click2Call. 

MásMóvil now operates six different call centers and customer calls can be distributed between them according to visitor/page information, call center capacity, and agent availability. CoreMedia has integrated with each call center’s management software in order to get feedback about the result of each call, i.e. if they made a sale; if not, why not; and if they did, which product or bundle was sold.

What’s more is that all call information is matched with visitor information and can be used in marketing automation initiatives. For example, MásMóvil can create workflows where customers who don’t pick up or abandon calls while in a queue are automatically called back or sent a text message.

Personalized communications

CoreMedia's Click2Call is more than a simple ‘request a call back’ system. It’s intelligent. Contact windows appear according to the visitor’s behavior or profile, or when triggered by a specific action, facilitating contact when it is most relevant for MásMóvil and the customer.

Furthermore, MásMóvil call center agents get real-time access to visitors’ profiles through the CoreMedia platform. As these profiles are fed directly and automatically with call status and results information, agents are able to interact with customers on a much more personal basis than they could before. This increases their chances of making a sale.

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Accelerating sales at Yoigo

MásMóvil made two key acquisitions, Pepephone and Yoigo. Yoigo’s previous click-to-call solution had a multitude of limitations and didn’t allow it to grow at the pace required to launch a new product. MásMóvil needed to increase the volume of calls Yoigo was getting, and optimize the handling of those calls to enable better, more targeted sales and marketing decisions. Enter CoreMedia.

Stronger leads and smarter investments

MásMóvil was already handling more than 7,000 customer calls per day and generating around 150 daily sales thanks to CoreMedia. In fact, 65% of MásMóvil’s mobile-only sales and 100% of its bundle sales only happen because of CoreMedia’s technology. Now that MásMóvil enjoys a comprehensive 360º view of the sales process, the company is able to build stronger leads and make smarter investments.


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Click2Call, Inbound & Outbound Calls

Enhance your call experience and boost ROI with centralized management.

Transform your customer interactions with Click2Call, allowing your customers to request a free call with an immediate connection in just one click. This empowers you to convert leads while they are still hot and provide quick support when customers are stuck in their buying journey.

Click2Call, Inbound & Outbound Calls

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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