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Consolidate multiple sites under one enterprise-level global Digital Experience Platform (DXP)

Becoming a leader in today’s competitive athletic space means reaching athletes with powerful digital experiences, whether they’re ready to buy or simply want to view inspiring content. CoreMedia Content Cloud helps sporting equipment and athletic apparel companies efficiently manage it all in one place so we can launch new experiences faster, no matter where our customers are in the world.

One of CoreMedia’s recent success stories involves a leading designer, marketer and distributor of branded athletic performance apparel, footwear and accessories. Headquartered in the US, this athletic brand interacts with customers in over a hundred physical stores across the globe, via engaging content on their website, and through their mobile apps.

They needed a way to strengthen their digital presence across mobile and web properties, creating localized experiences for their global customers. Because their custom content management system (CMS) didn’t allow them to scale, they decided to move forward with a full re-platform and upgrade of their content management system while simultaneously upgrading their eCommerce solution.


weeks to intial site launch

Fast project turnaround, including deep integration with Salesforce Commerce, low risk and high ROI.


international sites

Fast global rollout for growth and global expansion. Three global sites live to date and more to come.


custom modules

Thanks to Content Cloud's flexible architecture, multiple customizable content modules were developed in record time.

The Challenge

  • Replace outdated, homegrown content management system (CMS) while simultaneously migrating to a new eCommerce system, Salesforce Commerce Cloud
  • Increase efficiencies and deliver more personalized regional experiences by bringing all divisions and sites under one global digital experience platform
  • Easily integrate content with their eCommerce platform
  • Lay the foundation to create and deliver consistent experiences across all digital touchpoints, including the company’s mobile fitness apps

The Solution

  • Headless content management lays the foundation for delivering seamless experiences across channels and devices
  • Open API-driven solution integrates easily with any commerce platform
  • Reusable content templates allow brands to standardize corporate identity across all sites
  • Enterprise-level translation and localization capabilities replace manual processes and facilitate content sharing across regions
  • User-friendly, powerful UI with real-time previews across channels and devices allows content developers to quickly learn and launch new experiences

Next Steps

  • Localize four additional regions in 15+ languages with plans to transition all international sites in the near future
  • Manage content on the company’s connected fitness apps using CoreMedia’s headless content management capabilities
  • Manage, update, and reuse content across all digital channels to personalize brand experiences
  • Localization and video platform integration for backend video hosting

The Results

  • Advanced the company’s direct-to-consumer strategy by simultaneously relaunching and integrating their global website (CoreMedia Content Cloud) and eCommerce (Salesforce Commerce Cloud) systems
  • Launched three new locale sites (EN-US, EN-CA, and FR-CA) that share and provide consistent content and shopping experiences
  • Increased productivity by developing 36 customizable modules for their online store
Sports Equipment Company Case Study Title Picture

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