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Client Stories
Client Stories

Winning in the competitive world of eCommerce.

How consolidating tech boosts commerce for a global sports brand.

Retail
10 weeks

to launch

3

International sites

36

Custom modules

SEc stock image gym equipment square

One of the biggest sports brands in the world, this story is one of success through phenomenal growth.

Now among the biggest sports brands in the USA, our client has grown steadily thanks to a reputation for quality and innovation. 

We help power this growth with innovative new technologies to help them stay ahead in the fiercely competitive world of eCommerce.   

Our Content Cloud CMS delivers a smooth and consistent buying journey for all divisions and regions, across all their customer touchpoints.

Replacing an outdated CMS and eCommerce.

Re-platforming CMS and eCommerce at the same time demands flexible technology. Our open API-driven solutions provide exactly that. Content Cloud integrates easily with any commerce platform, including the Salesforce Commerce Cloud system.  

Integrating eCommerce into the CMS means our client can use Content Cloud to connect product information with content. They can create a seamless commerce experience across all their customer channels using a single CMS tool, including their mobile apps.  

Content teams have everything they need in a single CMS tool. Reusable content templates allow brands to standardize corporate identity across all sites. Enterprise-level translation and localization capabilities replace manual processes and allow content sharing across regions. And real-time device and channel previews allow content editors to test and launch new experiences quickly.  

SEC stock image work out gym equipment square

"Becoming a leader in today’s competitive athletic space means reaching athletes with powerful digital experiences, whether they’re ready to buy or simply want to view inspiring content."

Anonymous

"CoreMedia Content Cloud helps us efficiently manage it all in one place so we can launch new experiences faster, no matter where our customers are in the world."

Anonymous

"It's our job to give the client the tools they need to make their products as easy as possible to buy. Put simply, our tech lets their content teams connect product info with content in ways that let customers buy..."

Luke Godwin, Customer Success Manager, CoreMedia

...The result is an easy to use buying journey that really works at converting sales."

Luke Godwin, Customer Success Manager, CoreMedia
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Consolidate sites to drive efficiency.

All divisions of our client use Content Cloud as their single global digital experience platform. This increases efficiency across teams, while at the same time giving local teams the tools they need to deliver more personalized regional experiences.  

We launched three new locale sites (US and Canada in English and French) in just 10 weeks, and they all share consistent content and shopping experiences through a single CMS and eCommerce solution.  

Each site benefits from 36 customizable modules, designed for the online store. These modules provide a consistent experience across markets, while at the same time allowing regions to customize their own shopping experiences.

Global strategy rollout.

We continue to work with this client to rollout their global strategy. Next up is the localization of four additional regions in 15+ languages, with further plans to transition all international sites.  

We’re also helping them explore how CoreMedia’s headless content management capabilities can be used to manage content on connected fitness apps. 

SEC stock image work out gym wall dumbell square

Simple solutions

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

Personalized Content Marketing 

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more.

Personalized Content Marketing

eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce

Our team of experts are your team of experts

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Content Management

Create highly engaging content for all channels, regions and languages - turbocharged by AI.

  • Create, edit, and publish instantly to every channel, any time
  • Automate operational content tasks with CoreMedia KIO AI
  • Maintain quality and compliance with localization and governance tools.
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Personalized Experiences

Personalization & Experimentation

Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

  • Combine content, data, and AI to tailor every interaction
  • Keep user profiles up to date with behavioral and transactional data
  • Test, learn, and optimize with A/B experiments to increase ROI.
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Marketing Automation

Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.

  • Plan and launch omnichannel journeys powered by lead scoring
  • Automate outreach via email, SMS and digital ads integrations
  • Keep your marketing relevant from the first touch to conversion.
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Guided Selling

Customer Engagement

Turn visitors into loyal customers with conversational, human-centered experiences.

  • Engage instantly via chatbots, live chat, click-to-call, video shopping and more
  • Blend digital and human interactions to reduce friction and build trust
  • Empower agents with AI-driven insights
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

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