Becoming a leader in today’s competitive athletic space means reaching athletes with powerful digital experiences, whether they’re ready to buy or simply want to view inspiring content. CoreMedia Content Cloud helps sporting equipment and athletic apparel companies efficiently manage it all in one place so we can launch new experiences faster, no matter where our customers are in the world.
One of CoreMedia’s recent success stories involves a leading designer, marketer and distributor of branded athletic performance apparel, footwear and accessories. Headquartered in the US, this athletic brand interacts with customers in over a hundred physical stores across the globe, via engaging content on their website, and through their mobile apps.
They needed a way to strengthen their digital presence across mobile and web properties, creating localized experiences for their global customers. Because their custom content management system (CMS) didn’t allow them to scale, they decided to move forward with a full re-platform and upgrade of their content management system while simultaneously upgrading their eCommerce solution.