Deckers Brands Case Study Title Picture

Deckers Brands Case Study

Outrun the Industry with a Record-Breaking Launch on CoreMedia Content Cloud.

Deckers Brands is a global leader in designing, marketing, and distributing footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. With revenues of US$2 billion worldwide, the company’s portfolio of brands includes UGG®, Koolaburra by UGG®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers believes in innovation and about doing things better for their customers and community. With CoreMedia Content Cloud, Deckers can not only meet their business goals faster, but they can provide their customers with personalized, frictionless, and deeply satisfying shopping experiences on any device.


Brands to be Deployed Globally


Days to Project Completion


Sites in Final Rollout

The Challenge

  • Competing in global eCommerce through relevant content and storytelling with rich, visual user experiences
  • Global cross-disciplinary teams struggling to share content more efficiently across multiple brands
  • Need for immediate, localized content launches based on trends like seasonal weather changes
  • Immediately integrate with thee Commerce platforms

The Solution

  • Open, best-of-breed, API-driven solution provides "the missing piece" for enterprise eCommerce solutions
  • Combines a headless content management repository and asset management system with an multichannel delivery engine
  • Easy to learn, yet powerful visual UI that facilitates the real-time composition and preview of complex, front-end customer experiences across different digital channels and devices
  • Enterprise-level translation and localization capabilities, modular multichannel architecture, and a great implementation team 

The Results

  • CoreMedia Content Cloud-based solution launched in under two months
  • All Deckers brands now share a platform enabling consistent mobile-first optimized experiences
  • Marketers and merchandisers can focus on customer experiences and respond to trends faster
  • Time-to-market for new campaigns and content reduced from several weeks to hours
  • Content is re-used more efficiently across brands and regions
  • Real-time Live Streaming of Ultramarathon made possible with 6 Homepage Updates in a day

We picked CoreMedia after researching multiple content management systems for a couple of years. What stood out about CoreMedia was how easy it was for merchandisers to drag and drop both content and products from different repositories to quickly provide new customer experiences. The learning curve for a non-technical user was really easy.

Nick Smotek, Global Director, Digital Technology and UX, Deckers Brands
Deckers Brands Case Study Title Picture

Get the Case Study

Download a copy of our Case Study for offline reading or sharing.

Woman working and writing on the glass board

Ready to take the next step?

Let's get the conversation started and see how Content Cloud can help grow your business. Hop on a call with our solution specialist to see Content Cloud live in action.

Certified Excellence

Ecovadis silver 2022 Logo


Sustainability, Diversity, Equity and Inclusion matter. We live and breathe these values every day at CoreMedia.

Iso Certification ISO/IEC 27001:2013

ISO/IEC 27001:2013

The privacy and security of your confidential information is critical to the success of your business. Our ISO processes ensures your confidential data is secure and protected at all times.

Take the Next Step with CoreMedia Content Cloud!

We'd love to get a dialogue going. Contact our experts and we'll schedule a demo.