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What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Digital asset management done right
How cloud based DAM does more than just manage your media.
What is a digital asset management system?
A digital asset management system, or DAM, is a central library for all your product and marketing images, videos, and graphics – all tagged and searchable using metadata and keywords. This makes it quick and easy to find and reuse your content and lets teams from across your business self-serve the assets they need.
What are the advantages of digital asset management?
The main benefits of digital asset management are speed and efficiency for your teams. Without it your teams waste huge amounts of time trying to find the assets they need. A good DAM system will also give you the confidence that what you're publishing is the right asset for the job. Customers don’t see what’s going on behind the scenes, but they will see the results with seamless and consistent content experiences across your properties.
Why is digital asset management important?
DAMs are vital for collaboration and sharing across teams, particularly when it comes to ensuring brand consistency. With teams and business units across the world, all creating, editing and signing off on assets, having one central place to store approved content smooths out your workflows and keeps your designs consistent and brand compliant. If you’ve got sensitive material, it’s also a secure place to keep it.
What media can a DAM store?
Any digital media you use for your business can be stored and retrieved using our digital asset management system. Everything from product photos and videos, banners and landing pages, audio clips to your text-based content such as blogs, product descriptions and marketing copy are all compatible with CoreMedia’s cloud-based DAM system.
What does DAM best practice look like?
The way you tag and organize your media within your digital asset management platform really matters. Without a tagging system that makes sense to everyone using the tool, you won’t maximize the power of your DAM. Making sure everyone follows the same process and taxonomy is critical and most organizations have at least one dedicated manager to oversee this process. With years of experience, our people can help support your set-up and define the best tagging and taxonomy system for you.
Our team of experts are your team of experts
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Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
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Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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