Why Your Brand Deserves the Best, and Then Some

Sören Stamer, CEO

Sören Stamer

Today, a brand’s value is more than just an image or reputation, it’s a sum of experiences and interactions that happen each and every second all around the globe. And for many companies, their brand is already their most valuable asset.

It’s no secret your customers will engage with your brand via a multitude of different channels whether its offline or online—but chances are for a majority of customers their first introduction to your brand will happen online, while they are scrolling on their phone checking their social media feed.

The likelihood that they directly hit your website for their inaugural experience with your brand is relatively low. Therefore, while your site’s visual appearance is influential and important—how you create the overall brand experience across touchpoints is even more important.  

Knowing your brand is such a critical factor to your success…

  • How do you protect, build, and expand it to achieve the business results you want?
  • How do you guarantee brand consistency across every interaction?
  • How do you maintain and retain full control over how your customers experience your brand?

A key component is giving your brand teams the right tools to holistically take control of the brand experience.

Empowering them to instantly create content, add new content, and update existing content drives scalability and responsiveness.

And if your brand is global—on top of just the usual “devices and channels”—this scale and responsiveness also needs to happen across multiple sites, markets, and languages.

At CoreMedia we understand the value of your brand’s online image and that each and every experience is an opportunity to make or lose revenue.

In short, brand value + experience = business outcomes.

Every day we help distinctive brands like yours safeguard and expand their digital experiences.

Whether your business is B2B, B2B, or B2B2, your success and long-term growth depend on how your brand is managed online. And the stakes are high. Your brand is too precious, not to maintain full control at all times.

If you are ready to take back control and give your team the power to create memorable experiences that make an impact, contact us.

We’re here to help.

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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