Next level marketing campaigns
Revolutionize the efficiency and impact of your campaigns.
Marketing campaigns are organized, strategic efforts aimed at promoting company goals such as raising product awareness or creating customer demand. These campaigns typically involve a combination of media channels, formats, languages, geographies and many more elements, that can make running global campaigns complex, time consuming and ineffective.
Campaigns should be well-targeted and cater to the specific needs and interests of your audience. A campaign management tool enables tailoring content to each persona, depending on the channel and geography. By creating more tailored campaigns more efficiently, engagement will reach new heights, while saving costs at the same time.
A powerful campaign management tool is like a multi-asset scheduling tool. It greatly aids in managing complex campaigns on multiple channels in multiple regions by having one single platform to plan, create, schedule, launch and manage multiple campaigns in the most efficient manner.
Surprise and delight customers with iconic content everywhere, all the time.
Nurture customers with personalized experiences at every opportunity.
Grow your business by connecting the buying journey and converting sales.
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.Connect with an expert
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.Connect with an expert
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.Connect with an expert
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.Connect with an expert