A Holiday Peek at CoreMedia Content Cloud v11.2110.1

Doug Heise, VP Marketing

Doug Heise

As we approach the end the year and the holiday season, everyone here at CoreMedia is excited about our new gift - the first release of CoreMedia ContentCloud version 11. The first distribution this new release (v11.2110.1) will be out any day now and we can't wait to tell you about all of the great new features and enhancements.

This milestone release has some fantastic new capabilities and offers a sneak peek at some major changes in our user experience approach and integration framework. We've added a new integration hub, launched a new, independent Workflow Application, and taken our first step towards the eventual "appification" of CoreMedia Studio.

Key new capabilities in the release include the following:

A New Personalization Hub

Increasingly, both B2B and B2C customers expect online experiences to be relevant, contextual, and personal – at all times and at every stage in the customer journey. As personalized experiences have become the expected norm, companies in all industries are under pressure to adopt personalization tools to keep their buyers satisfied, engaged, and loyal. This is especially true in industries that depend on establishing a strong emotional connection with shoppers – such as fashion, sporting goods, and consumer goods. To be competitive, brands need to support a wide range of best-of-breed tools and data sources – including advanced AI-driven personalization.

This is the challenge that we have set out to address with our new Personalization Hub. This new Hub expands our existing portfolio of integration hubs - including Content, Commerce, Marketing, and Experience Feedback Hubs. It enables customers to leverage the capabilities of leading personalization engines – including DynamicYield and Kibo – and provides an intuitive user interface tailored to a wide range of personalization use cases.

In addition to incorporating all the familiar capabilities of our existing Adaptive Personalization module, the new Personalization Hub provides a comprehensive framework around personalization services, along with the ability to connect to some of the best tools on the market. With CoreMedia Personalization Hub, developers can integrate their online personalization services with just a few lines of configuration.

Independent Workflow App for CoreMedia Studio

CoreMedia's new stand-alone Workflow App is designed to provide an optimized user interface to help editors deal with any workflow-related tasks. It features a guided, wizard-like interaction pattern that will give users more direct assistance and make it easier for them to identify and select the desired action.

It is based on a new design and UX framework called Studio Applications, as well as a new Studio Design System, which introduces a more colorful and easier-to-read appearance. These new UX frameworks will form the foundation for all upcoming CoreMedia Studio extensions, providing a more intuitive environment based on familiar design patterns that enables even casual users to be productive without extensive editorial training.

Screenshot Workflow App Picture

Screenshot Workflow App Picture

Aborted workflow list

Improved Studio User Experience

No one likes a boring or out-of-date user interface. While we're quite proud of the look and feel of CoreMedia Studio, we thought it was time to freshen things up a bit with some soothing colors, cool animations and illustrations, and some new navigational elements. 

We believe that the appealing animations and an interaction design that gives users more guidance and control will trigger a positive emotional response and improve their overall editorial experience.

Screenshot Studio UX

Screenshot Studio UX

New CoreMedia Studio Login Screen

Screenshot Navigation

Screenshot Navigation

New general navigation menu

Redesigned Site Selector

With CoreMedia Content Cloud v11.2110.1, the site selector menu has been restructured to allow editors to switch the view mode of the sites tree, making browsing for the preferred site easier and more efficient.

This new site selector has been divided into three tabs:

  •     Recent: a list of the last seven sites that have been selected
  •     Current: displays the name of the currently selected site, but also provides access to the full site tree
  •     Other Sites: this tab provides access to the site trees of all other sites

Studio users can change the view mode of the site tree for the currently selected site, as well as all other sites. By default, the tree is grouped by language, but can be switched into relationship mode.

Screenshot Site Selection

Screenshot Site Selection

Enhanced Site Selector

Hub Adapters as Bundled Plug-ins

One of our primary objectives for CoreMedia Content Cloud v11 is to simplify the development of new features and integrations by converting our adapters into easy to deploy plug-ins.

To facilitate new feature releases for Blueprint, we split the source code distribution for the Content Hub adapters for RSS and YouTube, as well as the Feedback Hub adapter for Imagga, into separate repositories on GitHub. This allows us to bundle them into the application as plug-ins, reducing the amount of source code, and facilitating independent and faster releases of these, and future, adapters.

These changes help to provide a clean separation between product workspace and adaptor extensions, reducing maintenance costs and streamlining future upgrade processes. Expect to see more pluggable functionality in future releases.

Next Steps

If you're an existing customer or partner and you'd like to find out more about these features, you can get more info HERE.

If you're not yet a partner or customer, but thinking you might like to be, you can find out more HERE,contact us as info@coremedia.com or sign up for our new release newsletter HERE.

And check back here in another 4 to 6 weeks to hear about our next release.

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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