CoreMedia and SAP Hybris®: The best of two worlds

HAMBURG, GERMANY (August 18, 2016) — CoreMedia, one of the leading platforms for content management and digital experiences, introduces the integration of CoreMedia LiveContext with SAP Hybris. The new solution integrates the SAP Hybris omnichannel commerce solution with CoreMedia's content management and digital asset management (DAM).

This enables SAP hybris users to create and target compelling digital shopping experiences faster and more efficiently than ever - and to deliver them to specific audiences.

CoreMedia LiveContext enables retailers to deliver dynamic, intuitive and personalized content across all channels and devices. Information from SAP hybris is integrated in real time and seamlessly enriched with content from CoreMedia. At dmexco on September 14 and 15 in Cologne, visitors can experience the combined possibilities of the two content and commerce specialists live for the first time at the CoreMedia exhibition in Hall 6, booth D079. Using an SAP hybris demo store for apparel, the CoreMedia team will demonstrate how CoreMedia Studio, the intuitive user interface and creative hub of CoreMedia LiveContext, helps users to quickly publish content and navigate through the product catalog with a practical preview function. By combining the two solutions, e-commerce teams can easily personalize content - whether on the actual homepage, individual category sub-pages, or even integrated content pages such as blogs and theme worlds.

So with the latest integration, CoreMedia now offers all operators of SAP hybris-based webshops a quick entry into personalized experiential selling. Through the CoreMedia Studio, online teams can easily create a customized store presence and combine product information and marketing content from various sources to create an engaging experience for the respective customer segments. Integrated digital asset management makes it easy for merchants to manage and integrate digital content, such as graphics or videos. Powerful multisite and multilanguage functions and the integration of modern translation workflows save time and costs, improve international competitiveness and ensure consistent brand communication.

„Wer gewinnbringende Omnichannel-Einkaufserlebnisse kreieren möchte, muss attraktiven Content nahtlos mit aktuellen Transaktionen und dem individuellen Kontext des jeweiligen Kunden verknüpfen können. Die passgenaue Integration von SAP hybris mit unserer CoreMedia LiveContext-Lösung war daher der nächste logische Schritt für uns“, said Sören Stamer, CEO und Founder of CoreMedia. „Die finanziellen Vorteile für SAP hybris-Kunden sind enorm. Durch effizientere Prozesse mit einem hohen Automationsgrad senken wir die Produktionskosten deutlich bei gleichzeitig verkürzter Time-to-Web. Zusätzlich wird der Umsatz dadurch gesteigert. Die hohe Qualität der Einkaufserlebnisse kann den durchschnittlichen Umsatz pro Kunde, die Rate der wiederkehrenden Käufer und den organischen Web Traffic von Suchmaschinen signifikant erhöhen. Nicht ohne Grund setzen gerade die anspruchsvollsten e-Commerce-Anbieter, wie zum Beispiel Tommy Hilfiger, Calvin Klein und dm-drogerie markt, gern und zunehmend auf CoreMedia LiveContext.“

Visitors of dmexco are warmly welcomed to experience all features live. Under the heading "Innovation Runs on CoreMedia", CoreMedia's experts will be welcoming interested parties to Hall 6, booth D 079 for a demonstration of the new SAP hybris integration. You can register for a personal demo here.

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