Building loyalty in competitive retail. 

But the last decade has been tougher than ever as shoppers seek out discounts and abandon traditional brands. JCPenney’s response is to deliver quality online, making sure every customer's shopping experience is worth their time, money and effort.  

You can’t do that with out-of-date, one size fits all tech. That’s where CoreMedia Content Cloud comes in. Together, CoreMedia and JCPenney deliver highly effective shopping experiences, through our modern, flexible CMS and personalization tools.   

Ranging across apparel, home furnishings, jewelry, cosmetics, cookware and more, JCPenney is one of the largest retailers in the US. CoreMedia Content Cloud gives their teams the tools necessary to target customers with highly relevant buying journeys across a huge range of products. 

Customer personas and segmentation is brought into the CMS, as well as new segments created directly inside Content Cloud. Content tagging features allow JCPenney teams to target customers with products and offers. Automated follow-up messages can target customers who drop out of the buying journey to maximize commerce conversions.  

Product and price information is pulled directly into the CMS, so everything is managed from a single tech platform. Nothing is ever out of date or out of sync, whatever the channel. Built-in formatting tools make content production quick and easy across all formats, and preview tools let editors test content across channels and devices. 

More relevant and targeted buying journeys significantly increase customer engagement. This gives JCPenney many more opportunities to make the sale.  

Teams can easily manage and deliver content across all their digital touchpoints from a single technology platform. Creating integrated, cross-channel buying journeys means customers get to choose when and how they want to buy. And all this customer-centric content of course reinforces positive brand engagement and helps build loyalty.  

Getting the right content to the right customers, at the right time, has never been easier for JCPenney. 

We’re continuing to work with JCPenney, exploring new ways to use our CMS to enhance their e-commerce. They’re building on their digital footprint, adding additional channels to reach new customers. 

Content Cloud is built on a flexible architecture, so it can integrate with any current or new channel JCPenney want to bring into their mix, whether it's point of sale tech, social media or connected devices.