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The primary color palette features the most prominent colors used to represent the brand. These are the colors that are used to make up the logo and gradient background.
The secondary color palette is used to support and enrich the brand where necessary.
HEX: #DD342BRGB: 221, 52, 43CMYK: 9,94, 96, 1
HEX: #D82EB4RGB: 216, 46, 180CMYK: 23, 87, 0, 0
HEX: #363936RGB: 54, 57, 54CMYK: 69, 60, 63, 54
HEX: #672779RGB: 103, 39, 121CMYK: 73, 100, 17, 5
HEX: #006CAERGB: 0, 108, 174CMYK: 90, 55, 7, 0
HEX: #6FC3B8RGB: 111, 195, 184CMYK: 56, 4, 33, 0
HEX: #2FAC66RGB: 47, 172, 102CMYK: 77, 7, 80, 0
HEX: #EFDF0FRGB: 239, 223, 15CMYK: 10, 5, 100, 0
HEX: #F4F4F4RGB: 244, 244, 244CMYK: 4, 3, 3, 0
HEX: #000000RGB: 0, 0, 0CMYK: 0, 0, 0, 100
HEX: #FFFFFFRGB: 255, 255, 255CMYK: 0, 0, 0, 0
Gradients are primarily used to create high impact as backgrounds for content.
Gradients are always to be used linear at -45° (not radial).
Red to Magenta
HEX: #DD342B to #D82EB4 -45˚
Purple to Blue
(good for white text)
HEX: #672779 to #006CAE -45˚
Magenta to Purple
HEX:#D82EB4 to #672779 -45˚
Monte Carlo to Purple
HEX: #6FC3B8 to #672779 -45˚
Blue to Green
HEX: #006CAE to #2FAC66 -45˚
Yellow to Red
HEX: #EFDF0F to #DD342B -45˚