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How a German bank migrated a fragmented web presence onto one CMS

IKB turned 100 and used the moment to pair their rebrand with a website rebuild. Working with adesso, the bank migrated multiple websites, each running on its own separate content management systems, onto a single CoreMedia platform its own team controls. 

3 → 1

Websites and CMS consolidated onto one platform

30+ modules

Built, signed off, and trained on package by package

Autonomy

IKB's own team publishes and updates sites

Mood 6

Why a 100-year-old bank rebuilt its website

IKB Deutsche Industriebank, founded in 1924 in Düsseldorf, serves the German Mittelstand, the country's small and mid-sized business sector, and more than 75,000 private customers who use its investment service through an online platform. Operating in a highly regulated environment where it handles sensitive customer and financial data, IKB needed any new system to give it firm control over access and governance. 

The existing web presence had grown piecemeal over about a decade. IKB ran multiple websites, each on a different legacy CMS, with no integration between them. Navigation was deeply nested, and customers often struggled to find what they came for. Maintaining several unsupported systems added cost and slowed every change. When IKB decided to mark its centenary with a brand relaunch, unifying that fragmented estate onto one modern platform became the natural next step, and the bank chose CoreMedia to do it. 

One platform, one team in control

Migrating everything onto CoreMedia gave IKB a single, integrated home for its brand. The clearest win is independence: the internal team now creates, edits, and publishes content directly, without routing changes through external parties or absorbing their cost and lead time  

For customers, the experience is sharper. The site leads with dynamic content and a reusable module library that guides people to what matters instead of burying it in submenus. The blog, previously a standalone site, now lives inside the same branded experience. And a call to action at the top of the site sends a financing request straight into IKB's CRM, turning a static page into a working entry point for new business. 

IKB (1)
Mood 8 (1)

A modular migration that scaled with the team

The team grouped more than 30 modules into logical units and ran each through the same cycle: plan, estimate, build, sign off, and train editors, immediately. That rhythm let IKB's people learn the platform module by module as it came together, so by go-live the team was already fluent in the system it would own. 

Staying close to CoreMedia's standard capabilities kept the build efficient and maintainable. Rather than commission heavy custom development, the developers used CoreMedia out of the box and wired React directly into the template layer, keeping the front-end and back-end workstreams independent and avoiding duplicated effort. The result is a platform that's straightforward for IKB to extend on its own, which is exactly what a lean internal team needs. 

Control and governance built for a bank

Access control and governance shaped the project from day one. IKB set two requirements: own and fully control its sites, and run on a clear, role-based user management framework. CoreMedia met both, giving a regulated bank the governance it needs while still letting non-technical editors work independently. 

That combination changed how the bank operates day to day. Teams across IKB now know a new page or a quick update can go live fast, on their own schedule and at no extra cost. The platform is well accepted internally, and the bank can respond to each department's needs without waiting on an outside partner.

Mood 4
Mood 7 (1)

What's next: AI, SEO, and LLM optimization

A year in, IKB is turning to what the platform makes possible next. On the roadmap: using AI to support article drafting and page creation, and eventually AI agents that help publish to the bank's well-read economic and industry blog. IKB also plans to refine the deposit-decision journey into one integrated flow, and is investing in SEO and LLM optimization so both people and AI-driven search surface the right answers from its site.

"We integrated the whole experience onto one CMS, CoreMedia, and this made it much easier to efficiently change content, not being so dependent anymore on external parties, and having a really integrated view which represents our whole brand experience."

Angelina Fuchs, IKB

"We also needed clear access control. We are still a bank, so this has to be bulletproof."

Matthias Münch, IKB

"We wanted to make the changes to our new online presence by ourselves. When you need external help, that means external costs, and costs are always an issue. So we wanted this modular system we could work with ourselves."

Matthias Münch, IKB

IKB Deutsche Industriebank website relaunch: from multiple CMS platforms to one centralized content hub

See the IKB and adesso presentation from CoreMedia Connect & Partner Engage 2026

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