CoreMedia Joins Online Marketing Rockstars (OMR22) Event in Hamburg

Mimi pic

Mimi Moore

CoreMedia CEO and co-founder Sören Stamer shared his wisdom on creating iconic digital experiences with marketers and merchandisers at the Online Marketing Rockstars (OMR) festival in Hamburg on May 17.

As part of his “eCommerce” tour, Stamer visited companies at the Expo offering tools and services that empower inspirational commerce and high-velocity marketing. CoreMedia partners commercetools, Searchmetrics, Salesforce, and Dynamic Yield were a few of the stops on his tour.

OMR 2022

OMR 2022

Stamer and his group visit the commercetools booth.

“It’s all about creating iconic eCommerce experiences that stand out,” he said. “To increase conversions and boost customer loyalty, brands need to inspire and make connections.”

OMR22 was a massive event: 500 exhibitors, over 800 speakers, 23 masterclasses and hundreds of events on 10 stages in six exhibition halls and complimentary events all over Hamburg. Up to 70,000 visitors were expected to take part in the two-day event.

Celebrity attendees included writer/director Quentin Tarantino speaking about storytelling and the growth of streaming in entertainment. Actor/investor Ashton Kutcher, named one of TIME magazine’s “100 Most Influential People in the World” and well-known angel investor in companies like Airbnb and Uber, was also scheduled to speak at the event.

OMR 2022

OMR 2022

Stamer introduces his tour group to Dynamic Yield.

Stamer congratulates OMR founder Philipp Westermeyer and his team for the brilliant comeback.

“OMR is one of the top digital events in the world and is an amazing place to share ideas, insights, and network,” said Stamer. “If brands want to learn how to remove friction – both for their customers and internal teams – while creating unforgettable digital experiences, this was the place to be.”

If you missed us at OMR and want to know more about CoreMedia’s DXP platform, please contact us with questions or to set up a demo.

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert