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DMEXCO 2026

September 23-24, 2026 • Cologne, Germany

Hall 6 Booth B-040

Thanks for Connecting with Us at DMEXCO 2026

Together with conet, ]init[, and Telekom MMS we showed how enterprises can build trusted, AI-powered digital experiences that work in the real world.

 

Masterclass: Deutsche Bahn & CoreMedia

One of our highlights was the masterclass with Eduardo Illanes Kurth and Sören Stamer. They shared how Deutsche Bahn rebuilt its corporate website in just 12 weeks without replatforming. The team did the work in-house on their existing CoreMedia CMS. Based on data analysis, they restructured the content around what users actually search for, with a new information architecture and a fresh content concept.

The results:

  • +47% time on page (from 36 to 53 seconds)
  • +25.6% traffic to the DB merch shop, driven by a stronger product presentation

Watch the full recording below.

Masterclass DMEXCO 2026 - How Deutsche Bahn rebuilt its corporate website in 12 weeks

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Dynamic Content

Content Management

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  • Maintain quality and compliance with localization and governance tools.
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Personalized Experiences

Personalization & Experimentation

Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

  • Combine content, data, and AI to tailor every interaction
  • Keep user profiles up to date with behavioral and transactional data
  • Test, learn, and optimize with A/B experiments to increase ROI.
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Customer Engagement

Turn visitors into loyal customers with conversational, human-centered experiences.

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  • Blend digital and human interactions to reduce friction and build trust
  • Empower agents with AI-driven insights
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