Centralized Content Management and SAP Connectivity with CoreMedia CMS
CoreMedia CMS was chosen because of its modularity, open interfaces and its capability for connecting to the company-internal SAP system. First, implementation partner Arvato Systems created the CLAAS Partner Portal, to be used for global communication between Head Office and sales partners. Further project phases were used to create partner portals for national specialist dealers, a supplier network for suppliers and buyers, the intranet for CLAAS staff, and CLAAS.com, the corporate Internet presence that hosts the international websites. In addition, specialist dealers can also embed the CLAAS product range directly into their own websites. The foundation of the content platform is known as “WebBase”. This customer-specific core installation of CoreMedia CMS offers the same functions to all web-based portals. One of these features is “SiteEdit”, which is used by staff to edit content directly in page preview mode. Power users can simply use the CoreMedia Editor. Uploaded images are re-sized to the correct dimensions automatically. A powerful differencing engine simplifies the task of tracking changes while the automated resubmission system ensures that no update is overlooked. A Content Pool is used to store all of the product descriptions, manuals and presentations used by CLAAS, as well sales and trainings documents, marketing and shop items, user guides, photos, drawings, videos, animations, prospectuses and other content. Although all content is stored just once, content modules can be displayed within multiple services. The SAP system supplies data to CoreMedia CMS, which then processes and delivers it. A Content Flow defines the workflow steps for content, while also offering the option of being notified about modifications to the source portal. The CoreMedia Workflow Server automates the approval process by using the stored access rights. Partner portals, supplier network, intranet and CLAAS.com: the content platform’s various web portals have now been transformed into the central information hub for the company.