Lead Management System

Automatically capture and organize customer interactions across every channel — web, chat, call or campaign — and turn them into qualified leads. Define lead types to categorize intent and ensure that every interaction is tracked and connected to real business goals. 

Lead scope configuration

Tailor your lead definitions with flexible parameters: set engagement windows, define relevant channels, assign success metrics and include custom attributes such as source provider or campaign origin.

Evaluate and rank prospects based on engagement level, intent and likelihood to convert. Continuously refine lead scoring models using performance feedback and behavioral data, ensuring sales reps always focus on the highest-value opportunities.

Use AI to identify patterns, predict buying intent and generate real-time summaries. Get actionable guidance on which leads are most likely to convert, helping your team prioritize effectively and shorten the sales cycle.

Goal-based attribution

Understand what truly drives conversions. Connect leads to business goals, measure their contribution to outcomes and refine your sales cycle based on real performance data.

Manage all the leads in one place. CoreMedia automatically groups impressions, clicks, chats and calls into structured profiles, giving you a 360° view of the customer journey. 

Adapt your lead management logic instantly, without development effort. Marketing teams can test, iterate and optimize lead definitions and flows independently, accelerating go-to-market speed. 

Workflow & segmentation integration

Feed your lead information directly into CoreMedia’s segmentation, personalization and automation workflows. Use insights to launch personalized campaigns, trigger follow-ups and drive higher engagement.