HAMBURG, GERMANY (June 11, 2019) - CoreMedia, provider of a global content platform to orchestrate and deliver consistent, personalized experiences for every digital touchpoint, has announced that HanseMerkur travel insurance has successfully completed the launch of its corporate website. The launch is part of a comprehensive redesign of HanseMerkur's online presence.
The launch is part of a comprehensive relaunch of HanseMerkur's online presence. In addition to developing a new design and layout, the websites hmrv.de, m.hmrv.de and reisemeister were merged. The core of the new online offering has a stronger focus on individual needs. This means that the different requirements and situations of customers can be served individually. Whether au pair, vacation traveler or backpacker on a trip around the world - a few entries and clicks are the quickest way to find the right product.
Technical partner for the implementation of the HanseMerkur website was Monday Consulting. In addition to the migration to the new platform from CoreMedia, the conception and adaptation of the new design, the company shared its experience as a CMS specialist and its knowledge from other projects. In this way, the optimization of editorial processes, an up-to-date, secure presence for customers and a new clean structuring of existing and future content could be achieved.
With annual sales of €1,971.1 million (2017), HanseMerkur is the only independent insurance group in the Hamburg financial center. The roots of the 144-year-old personal insurer lie in health insurance, which remains the company's main line of business today. HanseMerkur also specializes in private supplementary protection for people with statutory health insurance and is one of the largest German providers in this segment, with around 1.2 million people with supplementary insurance. In private health insurance, it ranks 10th out of 41 providers. HanseMerkur is also Germany's second-largest travel insurer.
About Monday Consulting
Monday Consulting is CoreMedia Gold & Certified Partner and designs customized solutions. The company is based in Hamburg and is specialized in creating modern infrastructures for seamless and up-to-date customer communication.