eCommerce CMS integrates iconic digital experiences for seamless shopping. 

CoreMedia’s enterprise Marketing Automation solution is a unified platform built for global brands to orchestrate, personalize and scale complex customer journeys across every digital channel, from email, SMS and voice to social messaging and on-site experiences.

Powered by a flexible workflow engine, it moves beyond basic email flows by integrating real-time behavioral data, rich content from your CMS and product data from your commerce engine to deliver truly context-aware, one-to-one experiences and personalized communication that connects with every audience.

As a composable marketing automation software, CoreMedia integrates with any best-of-breed tech stack, giving enterprise businesses the agility to move faster, to engage smarter and the governance to scale safely.

It’s intelligent automation designed to nurture every lead, convert more customers and build lasting relationships automatically.

Modern marketing moves fast, and most enterprises are struggling to keep up. Teams are often held back by a patchwork of disconnected tools: a legacy email platform here, a basic journey builder there and a separate personalization engine somewhere in between. This results in fragmented data, inconsistent messaging and campaigns that can’t adapt in real time.

CoreMedia enterprise marketing automation changes that. It unifies data, content and channels into one intelligent system that runs automatically, so you can deliver cohesive, real-time engagement at scale without adding complexity.

It’s time to replace disconnected automation tools with orchestration, and turn every touchpoint into a personalized customer engagement experience.

AI-powered journey orchestration and automated workflows

CoreMedia brings every customer journey under one roof. Map and automate complex, multi-step journeys that span web, mobile, email and in-store interactions, all from a single interface.

Its AI-powered workflow engine intelligently triggers marketing campaigns based on real-time behavior, lifecycle stage or engagement level, moving far beyond static “if/then” rules. Predictive models identify the next best action or offer for every user, ensuring that every touchpoint feels personal, timely and relevant.

With CoreMedia, omnichannel engagement isn’t just connected. It’s coordinated, contextual, and continuous.

Deliver true 1:1 personalization at scale. CoreMedia combines customer data from your CDP, CRM and commerce platforms to build dynamic audience segments that evolve with every interaction.

Segment customers by lifetime value, churn risk, engagement score or any custom attribute. Automatically adapt messages, content and offers for each group with automated segmentation that drives smarter targeting and efficiency. From targeted promotions to personalized layouts, every experience is data-driven and customer-specific, no matter the channel.

Composable and connected
Integrate seamlessly with your existing systems, from customer relationship management (CRM) platforms and eCommerce systems to analytics platforms, through CoreMedia’s open and composable architecture. 

No-code campaign building 
Empower marketers to design workflows and triggers visually, without developer support. Build complex journeys fast and flexibly. 

Data-driven intelligence 
Activate campaigns using behavioral, transactional or contextual data, creating unified customer profiles that grow smarter with every interaction. 

Enterprise-ready performance 
Designed for enterprise marketing, CoreMedia handles large-scale audiences, ensuring reliability, compliance and security at every step. 

Unlike rigid marketing automation platforms that limit flexibility or require multiple disconnected tools, CoreMedia delivers:

• A centralized automation engine connecting every channel and customer journey.
• Native analytics and data integration for deeper insights and smarter targeting.
• A composable architecture that grows with your business, no replatforming required.