Enterprise omnichannel marketing automation platform

For global enterprises, an omnichannel marketing automation platform is more than a tool for sending emails or SMS. It acts as a central nervous system that centralizes customer data across a composable technology stack - content management, commerce, CRM, and customer data platforms - to build a unified customer profile that reflects real-time customer behavior and enables personalized experiences across complete customer journeys.

Key differences from multichannel:

Multichannel: Multiple channels operating independently results in fragmented customer interactions. Teams manage campaigns in isolation, with limited visibility into how customers interact elsewhere.

Omnichannel: All customer touchpoints are connected through a unified data foundation. Customer data and context flow seamlessly between channels, enabling continuous, relevant customer engagement across the entire journey.

Enterprise focus: Enterprise-grade omnichannel platforms support complex organizational needs - multiple brands, regions, and languages - while integrating with systems such as SAP Commerce, Salesforce, and Adobe to manage customer experience at scale.

Most marketing automation platforms are designed to optimize digital messages across channels. In many high-value scenarios - luxury retail, complex B2B buying journeys, or critical decision moments - conversions often depend on informed human interaction.
CoreMedia enables enterprises to seamlessly transition customers from automated digital experiences to high-touch human conversations, without breaking context, data continuity, or customer experience.

How we bridge the gap:

Intelligent routing: Using real-time customer behavior and contextual data, the automation platform identifies high-intent or high-value customers and proactively routes them to the right human interaction - such as live chat or video consultation - at moments where human support can optimize performance.

Unified agent view: Sales and service teams gain a unified view of the customer journey, including pages viewed, items in the cart, previous interactions, and channel preference. This enables highly personalized communication and more effective conversations across digital and human touchpoints.

Inspirational commerce in action: A customer engages with dynamic content, explores a product, and adds it to their cart. At the right moment, the journey transitions from automated engagement to a live video conversation with a brand expert, turning inspiration into conversion through seamless, context-aware interaction.

Unify content, commerce, and data in a composable DXP

CoreMedia’s hybrid headless CMS empowers marketing teams to create rich, shoppable content experiences that connect storytelling and transactions, enabling a seamless transition from inspiration to purchase across digital and physical experiences.

As a unified platform, CoreMedia integrates with leading commerce systems and marketing tools. This all-in-one solution supports cross-channel execution across email marketing, landing pages, mobile apps, and physical stores - ensuring consistent customer experiences and reliable campaign performance across various channels.

By integrating data from content, commerce, and customer interactions, CoreMedia creates a unified customer profile enriched with real-time data. This powers personalized messaging and customer communication across omnichannel marketing automation workflows, driving engagement, satisfaction, and supporting long-term customer retention.

Sophisticated automation workflows make it possible to respond to customer behavior as it happens, adjusting journeys in real time rather than following static paths. Instead of coordinating disconnected activities, enterprises can guide interactions that evolve with intent and context.

Journeys can span personalized experiences on web and mobile apps, including contextual content and timely push notifications; extend into targeted email and SMS communications for abandoned cart, win-back, and promotional scenarios; and continue with immediate assistance through live chat and conversational bots for on-site support and lead qualification. For high-value or complex decisions, interactions can progress into video-based shopping or service conversations, while consistent messaging across social platforms and advertising maintains continuity beyond owned channels. CoreMedia enables this level of orchestration by supporting real-time, behavior-driven workflows across the entire journey.

As customer journeys grow more dynamic, effective personalization depends on understanding intent as it emerges. AI enables marketing teams to move beyond static rules by interpreting real-time signals, anticipating preferences, and adapting experiences as customers interact across channels.

Within the CoreMedia platform, these AI-driven capabilities are delivered through CoreMedia's KIO, our AI co-pilot, which supports teams in applying intelligence directly within omnichannel marketing automation workflows.

AI in action:

• CoreMedia's KIO helps deliver the most relevant content and personalized messaging to each individual, adapting experiences across various channels based on behavior, context, and channel preference.
• By analyzing performance signals in real time, CoreMedia's AI co-pilot continuously optimizes workflow automation - improving how omnichannel campaigns are triggered, adjusted, and coordinated across channels such as web, mobile push notifications, email, and SMS.
• CoreMedia's KIO provides agents with actionable insights during live interactions, enabling more informed, relevant conversations that align with the customer’s current journey and intent.

Limited data visibility makes it difficult for enterprises to understand which interactions actually drive results. When channels, teams, and systems are measured in isolation, attribution breaks and investment decisions become guesswork.

CoreMedia provides end-to-end insight across the entire customer journey, combining real-time data with enterprise-grade reporting tools to connect digital interactions with human-assisted conversions. From the first content touchpoint to the final sales or service conversation, enterprises gain a clear view of how experiences contribute to measurable outcomes.

By tracking metrics that matter - such as cross-channel revenue attribution, conversion rates by journey, and customer lifetime value - organizations can evaluate impact holistically and prove the ROI of omnichannel strategies.

Global enterprises operate across multiple brands, regions, and languages, each with its own market dynamics, regulations, and customer expectations. Supporting this level of complexity requires more than standard omnichannel tools, it demands an architecture designed for scale, flexibility, and long-term growth.

Enterprise-Ready architecture:

• Composable & API-First: Integrate CoreMedia into your existing best-of-breed stack without a painful "rip and replace" project. The platform works seamlessly with enterprise systems such as Salesforce, SAP, Adobe, and Oracle, supporting cross-channel marketing efforts within your current marketing strategy.
• Global scalability from a central hub: Manage global content, omnichannel marketing campaigns, and localization across regions and brands from a single, centralized platform - while maintaining consistency and local relevance.
• Unmatched agility: With up to 75% faster time to web, marketing teams can launch new sites and campaigns in weeks instead of months, supporting agile marketing automation and faster response at critical moments.