EDP is a global leader in the energy sector, with a presence in Europe, North America, South America, and the Asia-Pacific region. The company operates across four main platforms (Renewable Generation Assets, Grids, Customer Solutions, and Global Energy Management), leveraging the talent of around 12,000 employees worldwide.

The group is among the largest energy producers in the world, with a distinctive global portfolio of onshore and offshore wind and solar assets, as well as hydroelectric power, totaling over 32 GW of installed capacity. In Portugal, EDP is the market leader in the liberalized energy sector, currently serving more than three million customers across the country. Through EDP Comercial, the company positions itself as a partner in the energy transition for households and businesses, offering a portfolio that includes solar energy solutions in more than 10 markets, electric mobility solutions, and other products that accelerate customer decarbonization.

As customer expectations rise rapidly, EDP aims to make the shift to solar not only environmentally sound but also simple and transparent. Their digital presence plays a key role in this mission: it must guide consumers through complex decisions, provide accurate simulations, and ensure every interaction feels relevant and actionable. 

EDP set an ambitious goal: double online conversions for their Solar product line. Achieving this required addressing two clear challenges. First, many visitors abandoned the solar simulator before completing a quote. Second, the digital experience was not yet personalized enough to adapt to different user behaviors and intent levels.

Visitors who were highly interested often returned to the site without finishing their simulation or submitting a request. Without a unified, data-driven view of the customer journey, EDP lacked the insight needed to re-engage these audiences effectively.

Improving results required more than new content. EDP needed a clearer view of user behavior, better segmentation, and a way to support visitors consistently from first interaction to final conversion.

To transform the solar lead journey, EDP followed a structured, multi-phase optimization program. CoreMedia supported each stage — from early action planning to ongoing optimization and finally intelligent automation. This approach ensured quick improvements while building a foundation for long-term scalability.

By identifying inefficiencies, implementing the right services, aggregating data across channels, and analyzing behavior patterns, EDP gained a much fuller picture of how each prospect interacted with their solar content. Instead of seeing isolated actions, such as a single page visit or an abandoned simulation, EDP could understand the entire journey: what visitors viewed, where they hesitated, what they returned to, and which behaviors signaled strong intent. This made it easier to respond with more accurate and helpful guidance at every step.

With this clearer understanding in place, EDP and CoreMedia introduced improvements that directly supported visitors throughout their decision-making journey. These included:

• Highly segmented actions for returning visitors who simulated, partially simulated, or only browsed solar pages. For example, a returning visitor who had started the simulator but not completed it was invited to resume their progress, recovering leads that previously would have been lost.
• A smart simulator widget that saved visitor progress and allowed customers to pick up where they left off, increasing completion rates and improving lead quality.
• Lead recovery flows using customer-provided information such as email to re-engage visitors who abandoned the process.
• An end-to-end view of online and offline conversions, bringing together forms, calls, and assisted sales into one coherent picture for more accurate insights and better media investment.
• Campaign optimization across Google and Facebook, including automated conversion uploads and improved landing page performance.

The result was a digital journey that felt personalized, responsive, and connected across every channel. EDP achieved a 120% uplift in conversions, surpassing their already ambitious 100% target.

As further recognition of the impact, CoreMedia received an EDPartners Award in the “Customer Relationship” category for its work with EDP.