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MTV Case Study

Supporting Millions of Visitors and 100+ Editors with Flexible, Cloud-Based Content Management

With three million people visiting their news site ( each week, MTV Oy is one of the largest tv and media companies in Finland broadcasting news, entertainment and sports programming. As in every industry, the media company needed a more efficient way to keep up with the rising demand for content, including video and other multimedia. They also wanted a flexible content management system (CMS) that could grow with their needs.

This case study follows MTV Oy through two phases of their content evolution: the relaunch of the MTV News site, and their migration to the cloud.

We have over one million articles available on the MTV News site, with more than 100 journalists creating content and managing photos and video clips. We needed a stable CMS that could deliver all of this material to millions of visitors.

Jaakko Inkinen, Service Manager, MTV Oy

Phase One - Adopting a New CMS

The Challenge

Meeting the Rising Need for Content

From articles to recipes to videos, MTV Oy was struggling to keep up with the growing demand for 24/7 content on their news site. They needed a system that would support the increasing number of journalists using their CMS to create and manage content. The new CMS had to easily facilitate the addition of new channels, integrate multimedia content from internal and externalsources, support an advertising model, and be simple to use.

The Solution

Seamless Integration with Existing Technology

MTV Oy chose CoreMedia Content Cloud as the CMS that would best meet their needs, and worked with system integrators Talent Base and Nitor tomigrate content from their old sites to their new CMS. They launched the platform and their first site ( in August 2013, and three months later, they migrated their news services to CoreMedia and launched

CoreMedia integrated seamlessly with MTV Oy’s existing systems for managing videos and live streams, as well as their mobile services and other supporting back-end systems.

Phase Two - Cloud Migration and Headless APIs

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The Challenge

Ensuring Reliability and Scalability

In the media business, every second counts. To ensure reliability, reduce downtime, and scale their operations, MTV Oy made the decision to convert their CMS from a self-managed solution to CoreMedia’s cloud-based Platform-as-a-Service (PaaS).

The Solution

Partnering Up for CMS in the Cloud

MTV Oy worked with system integration partner Arvato Systems to develop a roadmap to migrate their existing on-premise installation of CoreMedia Content Cloud to CoreMedia’s hosted PaaS offering on the Amazon Web Services (AWS) cloud. Once the migration was complete, MTV Oy became the first media company to deploy and use CoreMedia’s hosted cloud service.

Because they wanted more control over the development process, the MTV Oy team decided to oversee all future upgrades and maintenance themselves. Despite having their own in-house development team, MTV Oy still turns to Arvato when they need some help.

Arvato has a lot of expertise with CoreMedia and their developers are a great help when we need them”, said Inkinen. “We wanted to build up our internal expertise, but still have the option to call on Arvato when we come across challenges we can’t solve.”

The Results

Meeting Content Demand, Improving Performance

CoreMedia Content Cloud helps MTV Oy maintain reliability and ensure scalability without worrying about downtime. With cloud capabilities, the CMS has the flexibility to intercept load peaks in the most cost- effective way. And, even with more than 100 editors uploading content and rich media assets, visitors still enjoy a high-performing, dynamic site.

Today, MTV Oy keeps up with the demand for content by taking advantage of CoreMedia’s headless capabilities and APIs to reuse content and publish to new channels. Their progressive web application (PWA) is one example.

CoreMedia’s headless API has worked really well with our progressive web application”, said Inkinen. “In testing our web application with Google Lighthouse, we’ve seen faster performance compared to our old site and old API.

Because our journalists have so much content to create, they can’t be slowed down by publishing delays. With CoreMedia Content Cloud, they can create and publish content at the speed and frequency they need.

Jaakko Inkinen, Service Manager, MTV Oy
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