SAN FRANCISCO, UNITED STATES (March 20, 2017) – CoreMedia, provider of one of the leading platforms for digital experiences, today announced that it will launch two major new integrations for IBM Commerce and IBM's cognitive AI system at IBM Amplify 2017.
CoreMedia's presentation at this event will focus on validated integration with IBM Commerce on Cloud, a SaaS offering for multichannel e-commerce that enables personalized customer engagement and optimizations for shopping capabilities, order management and delivery. CoreMedia's powerful content and asset management capabilities complement the capabilities of IBM's industry-leading commerce cloud solution, enabling companies to engage their customers with content-rich multichannel offerings. At the same time, they shorten development time and minimize the need for upfront investment.
CoreMedia will also demonstrate the opportunities that are now available as a result of its connection to IBM Watson through a series of use cases. IBM Watson is an artificial intelligence (AI) platform that can analyze and interpret all of a company's data (including unstructured text, images, audio and video) and present customized recommendations and interactive offers based on that data. CoreMedia will demonstrate how brands and online retailers can use this technology to identify and publish digital content more efficiently and guide their customers to discover products that excite them with new tools.
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„Wir bauen unsere gute Zusammenarbeit mit IBM weiter aus und erkennen die Möglichkeiten einer ganz neuen Dimension der Kundenansprache auf der Grundlage von Cognitive Experience Management“, Doug Heise, VP Global Marketing at CoreMedia said. „Die Kombination von moderner maschineller Lernfähigkeit und Cloud-Technologie mit smartem Content Management hat das Potenzial, Online-Marketing erheblich schneller und effizienter zu machen. Gleichzeitig ermöglicht es Unternehmen, Kunden kanalübergreifend auf intuitiv relevante Weise anzusprechen.“
Details about the integration:
CoreMedia and IBM Commerce on Cloud: To understand why customers decide to buy a product, large amounts of data from various systems and sources are required. This data must be quickly and efficiently converted into recommendations for action, and that is precisely where the difficulty lies. The integration of CoreMedia solutions and IBM technology makes it possible to merge product data, brand-related content and multimedia elements to inform, inspire and support customers from start to finish. CoreMedia's out-of-the-box solutions can be used to create interactive offerings for customers by incorporating interactive elements such as "shoppable" videos, image maps, editable text on images, slideshows, 360-degree product spinners and much more.
CoreMedia and IBM Watson: Combining CoreMedia's powerful content and asset management capabilities with the cognitive capabilities of IBM Watson now enables the design of cutting-edge customer experiences. Supported by advanced AI capabilities from IBM, contextual consideration can be improved across all digital offerings and marketing automation can be streamlined. The result is a whole new concept: "Cognitive Experience Management": incorporating machine learning and Big Data opens up entirely new ways of engaging with customers and dynamically presenting perfect and natural experiences that effortlessly hit the mark.
Visitors can listen to the following presentations at IBM Amplify or get more information directly from CoreMedia at booth 500:
- Emerson unifies its brand presentation and B2B offerings: Emerson Electric is internationally successful in technology and engineering, with over 200 brands worldwide. We will present how Emerson has used CoreMedia to unify its brands' online presences and enhance its B2B offerings with rich media and targeted content.
- Cognitive Offerings with CoreMedia & IBM Watson: At our demonstration at booth 500 or in the Engagement Theater, learn how IBM Watson Commerce and AI can help you merge content and digital asset management to not only publish more efficiently, but also better engage buyers.
YNAP - mobile online retailing at its best: When it comes to modern strategies for mobile online retailing, the Yoox Net-a-Porter Group is at the forefront as a CoreMedia customer. Find out how the company uses Watson Commerce, Sterling OMS and CoreMedia LiveContext to market its luxury brands across all channels.