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AI personalization with Next Best Recommendations (NBO & NBA)

With Next Best Recommendations (NBO & NBA), CoreMedia empowers businesses to craft highly personalized experiences through predictive intelligence, all inside our best-in-class eCommerce CMS.

By analyzing customer behavior and preferences, this AI personalization technology delivers recommendations at scale, anticipating needs, delighting users, and driving conversions.

Say goodbye to generic interactions and hello to tailored recommendations that anticipate needs, delight users, and drive conversions. 

Smart Windows

Supercharge customer engagement with predictive intelligence

NBO & NBA go beyond simple suggestions, creating seamless journeys for every customer. By harnessing AI-driven personalization, CoreMedia enables you to deliver the right content, at the right time, on the right channel, maximizing engagement and loyalty. 

What is Next Best Offer (NBO)?

Next Best Offer (NBO) is a predictive, data-driven marketing strategy powered by AI personalization marketing. By analyzing browsing behavior, preferences, and past interactions, NBO enables businesses to present complementary products, upgrades, or promotions at the ideal moment. These hyper-personalized offers increase engagement, strengthen customer experience, and drive higher conversion rates. 

What is Next Best Action (NBA)?

Next Best Action (NBA) extends beyond offers to optimize overall customer journeys. Using AI content personalization and predictive analytics, NBA identifies the most effective action in any given scenario, whether that’s providing proactive service, offering personalized content, or guiding customers through a complex process. With NBA, brands enhance satisfaction, loyalty, and outcomes through more meaningful real-time engagement. 

Benefits of CoreMedia’s Next Best Recommendations (NBO & NBA)

Next Best Recommendations use advanced algorithms and machine learning to transform customer data, such as browsing history and purchase behavior, into actionable insights. CoreMedia’s enterprise CMS ensures this data seamlessly integrates with existing systems. 

By delivering tailored offers and content through AI-driven personalization, businesses can boost loyalty, engagement, and revenue, all inside our content management software. Personalized content strategies ensure recommendations resonate with each individual. 

NBO & NBA integrate effortlessly with third-party tools, including CRMs and like Salesforce, enabling organizations to unify data and deliver consistent experiences across channels. 

Leveraging innovation in AI personalization marketing and predictive intelligence, CoreMedia helps businesses deliver next-level customer experiences that differentiate them in a competitive market. 

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Dynamic Content

Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences

Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling

Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

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