A fast, low risk migration from Optimizely to CoreMedia – under 90 days
Moving away from Optimizely doesn’t mean starting from scratch.
In many cases, it’s an opportunity to simplify your architecture, strengthen your content foundation, and future-proof your digital experience strategy — while preserving your existing content, metadata, assets, and integrations.
Our migration process is guided by CoreMedia experts who specialize in enterprise environments. By combining proven tooling with an agile, step-by-step methodology, organizations can move to CoreMedia efficiently while maintaining stability and control throughout the transition. Once live, teams can immediately take advantage of CoreMedia’s built-in AI, personalization capabilities, and performance-focused architecture.
Organizations like Enterprise Ireland have completed their move to CoreMedia in as little as 90 days, demonstrating how well-structured migration can deliver value quickly, without unnecessary risk.
Learn by getting answers (FAQ's)
From Optimizely to CoreMedia.
What are the best alternatives to Optimizely as content volume and complexity increase?
As content volumes grow across brands, regions, and channels, organizations often look for platforms designed specifically for large-scale content operations. Content-first DXPs like CoreMedia are commonly considered when teams need stronger content orchestration, governance, and multi-channel delivery capabilities to support enterprise growth.
Does using Optimizely at scale require additional tools or custom integrations?
Optimizely delivers strong value for experimentation and optimization use cases. As enterprise requirements expand, organizations may introduce additional tools or custom integrations to support content workflows, governance, localization, or complex delivery scenarios. Over time, this can increase architectural complexity and operational costs, prompting teams to evaluate more content-centric platforms.
When should organizations consider migrating from Optimizely to CoreMedia?
Organizations typically consider a move to CoreMedia when content becomes central to their digital strategy—especially when managing large content volumes, multiple markets, and distributed teams. Signs often include increasing operational overhead, limitations in content workflows or governance, and the need for a more scalable, future-ready content foundation.
What are the main differences between CoreMedia and Optimizely in implementation and maintenance?
Optimizely is often implemented to support optimization-driven use cases, while CoreMedia is designed from the outset for enterprise-scale content operations. CoreMedia’s composable architecture, structured workflows, and governance models help simplify long-term maintenance and scaling. As a result, organizations can reduce custom workarounds and focus more on evolving their digital experiences over time.
How does CoreMedia support large, distributed content teams better than Optimizely?
As content teams grow and become more distributed, clear workflows, permissions, and governance become essential. CoreMedia is designed to support large, global teams with structured content workflows, role-based access, and enterprise-grade governance — helping organizations maintain consistency, quality, and compliance at scale.
