Yugo’s global expansion: A new era of student living

Yugo is more than a student accommodation provider — it’s changing the way students live and connect. With a presence across Europe, Asia and the U.S., and a mission rooted in community and sustainability, Yugo needed digital experiences that reflect its values and scale with its ambitions. 

Rapid expansion through brand acquisitions created operational complexity. To solve this challenge, Yugo partnered with Renegade for strategic implementation and CoreMedia for its flexible digital experience platform. Together, we built a resilient foundation that could support multiple brands and markets, without sacrificing speed, personalization, or brand consistency.

Before CoreMedia, launching new regions or brands was slow, manual and difficult to personalize. Content operations were bottlenecked by rigid infrastructure. 

With Renegade leading the implementation, Yugo rolled out CoreMedia’s composable content platform to enable: 

• Rapid launch of localized, high-converting websites 

• Seamless integration with CRM, booking systems and property data 

• Scalable content components that can be reused and localized across markets. 

The result was: three new markets and two brands live in just three weeks, without replatforming delays or quality trade-offs.

Yugo puts student needs at the heart of every interaction. To support their mission, the team has implemented a scalable framework that enables the expansion across brands and markets without compromising on speed, consistency, or relevance. 

This operational model combines people, processes and technology to streamline onboarding for new regions and brands. From content migration to localization and training, every step is backed by a global support team and 24/7 service desk. 

Enhancements include: 

• Tailored content experiences reflecting regional behaviors and preferences 

• Localized language and cultural adjustments to improve relevance and trust 

• A unified infrastructure that balances global oversight with local flexibility 

These improvements have driven booking conversion rates as high as 90% globally, with some regions outperforming even that benchmark. 

The combination of CoreMedia’s Experience Platform and Renegade’s strategic expertise enabled Yugo to streamline its operations. The new DXP supports: 

• A secure environment for content control 

• Middleware integrations for scaling AI tools across markets 

• A composable architecture that keeps pace with brand and market growth. 

Yugo now operates on a digital foundation that’s fast, flexible and built for scale. With CoreMedia, the company has turned its content ecosystem into a true growth engine, empowering local markets, connecting with students more meaningfully and accelerating its global mission.