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Building friendships at scale: How Mayoral personalizes global fashion with CoreMedia

Mayoral, a global leader in children’s fashion, partnered with CoreMedia to accelerate personalization, empower creative teams, and deliver real-time relevance across 100+ markets.

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Putting customers at the center

Mayoral, a leading global brand for children's fashion, is driven by more than style, they believe in building lasting connections. Their slogan, We don’t just make clothes, we make friends,” reflects a customer-first philosophy that demands agility, empathy, and local relevance. Operating in over 100 countries, Mayoral needed to personalize faster and respond in real time to shifting demands, from sudden weather changes to regional fashion trends.

Scaling personalization with speed

Achieving this level of responsiveness at scale posed real challenges: fragmented platforms, complex team coordination and delayed time to market. 

By partnering with CoreMedia, Mayoral transformed its content operations, empowering regional teams to act autonomously while maintaining global consistency. Flash campaigns now launch within hours, and creative teams can tailor experiences quickly and effectively across markets.

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