header-mobile-bg

Building friendships at scale: How Mayoral personalizes global fashion with CoreMedia

Mayoral, a global leader in children’s fashion, partnered with CoreMedia to accelerate personalization, empower creative teams, and deliver real-time relevance across 100+ markets.

Mayoral Mockup

Putting customers at the center

Mayoral, a leading global brand for children's fashion, is driven by more than style, they believe in building lasting connections. Their slogan, We don’t just make clothes, we make friends,” reflects a customer-first philosophy that demands agility, empathy, and local relevance. Operating in over 100 countries, Mayoral needed to personalize faster and respond in real time to shifting demands, from sudden weather changes to regional fashion trends.

Scaling personalization with speed

Achieving this level of responsiveness at scale posed real challenges: fragmented platforms, complex team coordination and delayed time to market. 

By partnering with CoreMedia, Mayoral transformed its content operations, empowering regional teams to act autonomously while maintaining global consistency. Flash campaigns now launch within hours, and creative teams can tailor experiences quickly and effectively across markets.

Mayoral

Watch Mayoral's Interview at CoreMedia Connect

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
white male glasses alexander cordesmeyer white female brown hair elena bertaiola
Explore and learn with our resources
Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Explore
Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
Explore
Omnichannel Engagement
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
Explore
Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

Book a demo with one of our system experts.

Page 1 2 of 2