Emerson launches new brand and marketing website with CoreMedia

HAMBURG, GERMANY (March 28, 2017) – CoreMedia, provider of one of the leading platforms for digital experiences, today announced that Emerson (NYSE: EMR), a global success in technology and engineering, has now launched its new content-driven B2B website, Emerson.com - powered by CoreMedia LiveContext.

CoreMedia's unique content and digital asset management features enable Emerson to present its online offerings in a consistent manner. The new site was conceived as a distinctive overall presence, seamlessly blending branded content, catalog data, product-related storytelling and multimedia elements.

With clients, like authors, coming from different countries and using a wide range of different content types, Emerson needed a solution to create consistent templates, manage workflows and deliver assets. The company chose CoreMedia LiveContext for its ability to optimize content creation and delivery across all digital channels, websites, languages and geographies.

„Wir freuen uns, Emerson bei seinem Ziel unterstützen zu können, seinen Kunden über alle Kanäle bessere digitale Angebote zu präsentieren“, said Sören Stamer, CEO of CoreMedia. „Viele weltweit aktive Unternehmen wie Emerson nutzen CoreMedia, um Inhalte und Katalogdaten über mehrere Marken-Websites hinweg nahtlos zu kombinieren. Damit schaffen sie attraktive und interaktive Angebote, die Interessenten ansprechen und informieren.“

„Bei unserer Entscheidung für CoreMedia LiveContext haben die Fähigkeit, Präsentation und Ansprache auf wirklich allen Online-Seiten zu verbessern, sowie die Unterstützung unverzichtbarer B2B-Funktionen eine große Rolle gespielt“, Cathy Ash, Director Web Delivery of Emerson, explained. „Beeindruckt hat uns außerdem, dass CoreMedia LiveContext über eine einzige Benutzeroberfläche inhalts- und katalogorientierte Arbeitsabläufe unterstützt.“

CoreMedia LiveContext is a content and digital component management software solution that extends the capabilities of current commercial or homegrown e-commerce systems with numerous features, including:

  • Merging of product data, brand-related content and multimedia elements.
  • Responsive templates, reusable content modules and flexible image processing
  • Flexible navigation management
  • Editable text fields
  • "Drag and drop" image maps and real-time multi-channel previews
  • Powerful content element personalization capabilities

CoreMedia's robust and mature APIs and product-oriented connectivity to leading enterprise and e-commerce systems such as IBM WebSphere Commerce and SAP Hybris enable seamless real-time integration of existing content databases, product catalogs, pricing systems and front-end modules. Unlike solutions from other vendors, CoreMedia solutions do not require customers to completely rebuild their current websites or change the business logic of their front-end from scratch. This brings new momentum to existing investments without risking the years of effort behind them or jeopardizing ongoing operations.

About Emerson

Emerson (NYSE: EMR), headquartered in St. Louis, Missouri, is a global technology and engineering success through innovative solutions for customers in industrial, commercial and real estate markets. Emerson automation solutions enable process manufacturing, hybrid manufacturing and discrete manufacturing companies to maximize production, improve worker and environmental safety, and optimize energy and operating costs. Emerson solutions for retail and real estate improve comfort and health, ensure food quality and safety, increase energy efficiency, and help create sustainable infrastructure. For more information, please visit Emerson.com.

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