HAMBURG, GERMANY (January 27th, 2026) - CoreMedia today launched a major evolution of its CMS that embeds personalization and real-time experimentation directly into the content workflow. As enterprises struggle to turn growing volumes of customer data into relevant experiences, CoreMedia removes the friction between insight and action. By enabling teams to create, test, and optimize personalized content variants inside the CMS itself, brands can respond to customer intent in the moments that matter most — and turn relevance into measurable growth.
“Enterprises don’t have a data problem — they have an action problem,” says Sören Stamer, CEO and Co-Founder of CoreMedia. “Customer intent shows up in real time and needs to be acted upon instantly. When marketing teams are forced to work with disconnected tools and manual processes, they often miss the chance. By making personalization and experimentation native to the CMS, CoreMedia enables teams to respond in the moment intent appears. That’s where experiences are won or lost — and where relevance turns into .”
Native personalization built into the content workflow
With CoreMedia, personalization is no longer a downstream task handled in external tools. Content teams create, manage, and optimize personalized variants directly inside the CMS — using the same workspace they already rely on for content production. Audience insights, targeting rules, and variant controls live side by side, enabling teams to move seamlessly from creation to activation in real time.
Core benefits:
Tailored content in seconds
Teams can produce tailored versions of any text block, banner, promotion, or other content asset to deliver the right message to the right audience at the right moment — without duplicating content or managing different versions.
built to work with any tech stack
Segments can be created directly in CoreMedia or synced from CRM, CDP, and other systems, ensuring teams work with the most complete customer profiles. Targeting supports real-time signals such as lifecycle stage, browsing behavior, or location, and personalization and performance data can be exported to stay consistent across BI tools, data platforms, and the wider enterprise tech stack.
One intuitive personalization environment
Content variants and targeting rules are managed in a single workplace, eliminating fragmentation across tools and simplifying the creation, launch, and optimization of personalized experiences at a global scal.
A/B Testing: Real-time experimentation where content decisions are made
CoreMedia embeds A/B testing directly into the CMS, allowing teams to validate ideas and optimize experiences as part of everyday content production. Instead of exporting content to external testing tools and waiting for reports, editors can compare variants, monitor performance, and act on results in real time — without leaving the CMS.
Core benefits:
Clear comparison of variant performance
Side-by-side insights reveal which content resonates, helping teams make quick, evidence-backed decisions.
Real-time visibility
Live experiment data shows how users interact with each variant, enabling fast adjustments when a challenger outperforms the original.
Continuous optimization in context
Editors refine content directly inside the CMS, ensuring smooth production flow and consistent momentum in experience optimization.
Semantic Search: Scaling content operations with clarity and
As AI accelerates content creation and personalization, enterprises face a new challenge: ensuring relevance, reuse, and governance across rapidly growing content libraries. Without clarity and control, personalization quickly becomes inefficient and inconsistent. CoreMedia’s Semantic Search applies natural language understanding to help teams find, assess, and reuse content efficiently — even as volume and complexity increase.
Core benefits:
Natural-language search
Teams can search using everyday phrases — such as “winter campaign images” — without relying on just exact keywords. This makes discovery faster, more intuitive, and contextual than traditional search.
Elimination of duplicates
Semantic Search automatically surfaces similar or redundant assets, reducing clutter and reinforcing brand consistency.
Governance at scale
Enhanced discoverability enables teams to reuse assets, avoid duplication, and maintain structured libraries as content volumes expand.
A CMS designed for real-time journey orchestration
“CoreMedia brings data, content, and AI together inside a single CMS, enabling enterprise teams to turn insights into action and deliver personalized experiences at scale — without adding operational complexity.” adds Roy Smeets, CPTO of CoreMedia.
This latest upgrade reinforces CoreMedia’s commitment to helping global brands deliver experiences that are relevant in the moment of intent, scalable, and built to drive measurable business impact.
Ready to see these new capabilities in action?
Join our ’What’s New' webinar on January 28, request a free demo, or contact your CoreMedia account manager to get started.
