CoreMedia launches solution for smarter omnichannel campaign management.
With this cloud-native SaaS application, content is orchestrated in no time. Marketers benefit from an effective omnichannel solution to effortlessly plan, create and manage multiple campaigns in different languages.
HAMBURG, GERMANY (October 23, 2023) - CoreMedia, a global leader in Content Management (CMS) and Digital Experience Platform (DXP) solutions, launches its new cloud-native SaaS application, CoreMedia Campaigns. Creating campaigns across multiple formats, geographies, channels and languages and managing them securely and efficiently demands a lot from marketers. Today's omnichannel campaign marketing requires speed and agility to deliver fresh and relevant content. Delivering consistent content across a wide range of channels, while minimizing administrative overhead and dependency on development teams, is what CoreMedia enables with its new cloud solution Campaigns.
"Our goal was to make the content planning processes as well as the campaign management of demanding omnichannel campaigns as simple and efficient as possible for marketing teams," says Sören Stamer, Co-Founder and CEO CoreMedia. "Our cloud-based solution ensures a seamless, hassle-free operation, allowing marketing teams to fully focus on creating exceptional experiences," Stamer continues. With Campaigns, CoreMedia focuses on maximum user-friendliness through an intuitive user interface. This makes it very easy to use, and employees can use the multi-asset planning tool to implement campaigns in a targeted and secure manner, in s short period of time. With Campaigns, campaign creators have a reliable tool that helps avoid errors when setting up campaigns and ensures a consistent user experience. A calendar view provides a holistic overview of all created campaigns and ensures easy and effective management. In addition, a set of APIs that enable communication with CoreMedia repositories allow campaign managers to access all the content they want to use for their campaigns. This makes the application highly resilient, flexible and extensible. Today's users expect continuous innovation as well as personalized content; CoreMedia Campaigns meets this demand and enables an engaging user experience across all touchpoints.
For more than 27 years, customers worldwide have relied on CoreMedia's content management system. Its years of experience and customized, hybrid headless approach, based on a composition-enabled DXP, overcome the limitations of traditional content management. CoreMedia Campaigns provide global B2C and B2B brands with future-proof technology to deliver personalized and engaging digital experiences across multiple, real-time digital channels.