ARLINGTON, VIRGINIA & HAMBURG, GERMANY (05 May 2022) – CoreMedia, developer of the agile content management and digital experience platform CoreMedia Content Cloud, appoints Barbara Eigner as its new Chief Marketing Officer. In this position, she will be responsible for the global marketing strategy, corporate communications, and brand, content, digital and product marketing.
Barbara Eigner is a renowned expert in brand management and digital marketing technologies and has nearly 20 years of experience in the industry. Most recently, she served as Vice President Marketing & Sales Development EMEA at Yext, the largest AI company for digital search. For the listed US company, she was responsible for brand and product marketing as well as presales activities in the EMEA region. There, she was part of the German management team from the beginning and played a key role in establishing the Berlin branch. Prior to that, Eigner held many senior marketing and management positions, including at Beiersdorf, Bahlsen and Axel Springer's affiliate network Awin (formerly Zanox).
"Barbara is a marketing luminary who understands how to successfully orchestrate marketing and sales. She has the necessary know-how to generate customer value and with her hands-on mentality she puts her innovative ideas into practice. With her holistic marketing approach, she will be instrumental in driving the CoreMedia growth story forward", said Sören Stamer, CEO CoreMedia. "Our new customer orders have tripled in value compared to the previous year and our global growth has further accelerated. We are making targeted investments for continued global growth and Barbara will be a key contributor in the growing sales and marketing team.“
The company has grown rapidly over the past two years. During this time, CoreMedia has been able to acquire well-known brands such as LVMH, John Deere and JC Penney. The customer base includes not only well-known names from the business world. Political institutions and organizations such as the German government and the German Armed Forces also rely on CoreMedia's expertise in content management and digital experience.
"The marketing industry is developing rapidly, and it is more important than ever to find efficient solutions to complex problems", explains Barbara Eigner, Chief Marketing Officer CoreMedia. "Efficient marketing and authentic communication across all channels are one of the future tasks that can only be mastered in a strong team. I am very much looking forward to the new challenges and the new colleagues at CoreMedia."
CoreMedia is the digital experience and content management engine behind today’s most recognized online brands. CoreMedia Content Cloud is a flexible, composable Digital Experience Platform (DXP) built on an agile CMS and advanced DAM. It enables leaders in all industries to orchestrate personalized experiences, then deliver them to any channel – reliably, efficiently, and at enterprise scale. Marketers, salespeople, and developers can collaborate and efficiently create cross-channel experiences that drive customer engagement, increase loyalty, improve brand visibility for well-known global luxury brands, among others, and drive sales. Leading global B2C companies – including LVMH, Deckers Brands, Under Armour, Luxottica, PVH Corp, and Finnair – and major B2B firms – including Claas, Emerson and DMG Mori – create world-class digital experiences with CoreMedia. We are a company of visionaries, trusted advisors and passionate experts.