Germany Trade & Invest (GTAI), the economic development agency of the Federal Republic of Germany, plays a key role in supporting German companies as they expand into international markets and in attracting foreign investment to Germany. By providing reliable market, industry, and legal insights across around 150 countries, GTAI helps businesses navigate complex global environments and make informed decisions. 

To support this mission, GTAI needed a more effective way to make its extensive knowledge base searchable. GTAI partnered with ]init[, a digital experience specialist, to improve search across its growing repository of specialized content.

With more than 30,000 pieces of specialized content covering global markets, industries, and regulatory frameworks, GTAI’s digital platform offers exceptional depth — but also growing complexity.

As the content base expanded, traditional keyword-based search made it increasingly difficult for users to quickly find relevant answers, understand context, or identify the right expert contacts. Improving search became essential to ensure that GTAI’s knowledge could be accessed efficiently and continue to deliver value at scale. 

To overcome the limitations of traditional site search, ]init[ worked with GTAI to design and implement an AI-powered, conversational search experience built on a structured content foundation within CoreMedia Content Management System. Content was prepared and organized specifically for AI processing, ensuring that the search only works with relevant, high-quality content objects and complements the existing index-based search experience. 

Users can now ask questions in natural language and receive accurate, context-aware answers that go beyond individual documents — guiding them to related information and relevant expert contacts. As a result, complex trade and investment research becomes faster, more intuitive, and more actionable.

Public-sector needs platforms that uphold governance, transparency, and compliance at every step. CoreMedia aligns with these requirements by providing: 

• Governance and content control to ensure that AI responses are based only on approved, authoritative information. 

• Transparency and traceability so it’s clear which sources and content objects contribute to AI results. 

• Enterprise-grade security and compliance that supports strict regulatory and data protection standards typical in public-sector environments. 

This focus on structured content, governance, and control makes CoreMedia particularly well suited for agencies like GTAI that must balance accessibility with accountability.