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CoreMedia Blog

Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers.
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Revolutionizing Customer Engagement: Striking the balance between AI and Human Connection

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet...
CoreMedia Connect and Partner Engage 2024

Event recap: Exploring AI, Omnichannel Engagement and the Human Touch at Connect and Partner Engage 2024

Last week, the world of content management and marketing automation converged once again at Connect and Partner Engage 2024, on May 28th and...
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Barbara Eigner

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Girls' Day at CoreMedia

Today we had an easy job and let the girls that visited us for Girls Day write how they experienced their time at CoreMedia! Follow along as they...
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Barbara Eigner

Blog - Commerce layer

Integrating CoreMedia Content Cloud with Commerce Layer: A simple process

With the Italian e-commerce vendor Commerce Layer disrupting the market, CoreMedia saw a great opportunity to test the CoreMedia Commerce Hub...
Ferdinand Ragi

Ferdinand Ragi

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Overcoming today’s digital commerce challenges: 5 pillars for success

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience...
Mariana Gaspar

Mariana Gaspar

Article_CoreMedia Experience Platform

Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of...
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Barbara Eigner

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Personalization and trust: How to succeed in a cookieless world

Businesses are navigating the cookieless era, addressing reduced tracking and privacy concerns. Discover how zero and first-party data strategies...
Mariana Gaspar

Mariana Gaspar

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Why security and stability are paramount: Navigating the digital landscape with a robust CMS

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also...
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Sera Filiz

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Trends to watch in 2024: Redefining customer experience via AI-powered strategy

As the calendar strikes 2024, it marks not just a new year but a fresh chapter in the realm of customer experiences. This year marks more than a...
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Sera Filiz

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Dynamic Content

Content Management

Create highly engaging content for all channels, regions and languages - turbocharged by AI.

  • Create, edit, and publish instantly to every channel, any time
  • Automate operational content tasks with CoreMedia KIO AI
  • Maintain quality and compliance with localization and governance tools.
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Personalized Experiences

Personalization & Experimentation

Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

  • Combine content, data, and AI to tailor every interaction
  • Keep user profiles up to date with behavioral and transactional data
  • Test, learn, and optimize with A/B experiments to increase ROI.
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Marketing Automation

Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.

  • Plan and launch omnichannel journeys powered by lead scoring
  • Automate outreach via email, SMS and digital ads integrations
  • Keep your marketing relevant from the first touch to conversion.
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Guided Selling

Customer Engagement

Turn visitors into loyal customers with conversational, human-centered experiences.

  • Engage instantly via chatbots, live chat, click-to-call, video shopping and more
  • Blend digital and human interactions to reduce friction and build trust
  • Empower agents with AI-driven insights
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